Brand Manager Mobile Marketing (Contract)

Sony Interactive Entertainment
San Mateo
ContractFunction: Marketing & GrowthExperience: 2-4 yearsSkills: ["Organizational skills","Project management","Communication","Multi-tasking","Attention to detail"]

Own integrated mobile marketing execution for MLB The Show Mobile, including planning and launching campaigns, seasonal programs, and promotional initiatives. Support App Store and Google Play marketing with featuring coordination, ASO vendor collaboration, and CRO testing for creatives and store content. Help drive live-service and player engagement efforts via CRM/lifecycle programs and in-game messaging support. Partner across paid media, product, analytics, creative, community, and external agencies to deliver on-time, measurable results.

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Sony Interactive Entertainment
Sony Interactive Entertainment
5 days ago

Brand Manager Mobile Marketing (Contract)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Own integrated mobile marketing execution for MLB The Show Mobile, including planning and launching campaigns, seasonal programs, and promotional initiatives. Support App Store and Google Play marketing with featuring coordination, ASO vendor collaboration, and CRO testing for creatives and store content. Help drive live-service and player engagement efforts via CRM/lifecycle programs and in-game messaging support. Partner across paid media, product, analytics, creative, community, and external agencies to deliver on-time, measurable results.
Location: San Mateo
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive planning and execution of integrated marketing campaigns for MLB The Show Mobile, coordinating timelines, assets, approvals, and deliverables.
  • •Assist with launch campaigns, content updates, seasonal programs, and promotional initiatives; maintain campaign trackers and project documentation.
  • •Support App Store and Google Play marketing by coordinating assets/copy/featuring nominations and partnering with vendors on ASO and CRO.
  • •Help execute live-content marketing and player engagement initiatives, supporting CRM, lifecycle marketing, retention, and reengagement programs.
  • •Collaborate cross-functionally (paid media, product, analytics, creative, community, CRM, store publishing, and external agencies) and manage asset reviews and reporting on performance and insights.

Key Requirements

  • •2–4 years of experience in mobile app/game marketing.
  • •Strong organizational and project management skills.
  • •Excellent written and verbal communication skills and ability to manage multiple projects in a fast-paced environment.
  • •Strong attention to detail.
  • •Passion for gaming, sports, and mobile experiences.
Experience:2-4 yearsMobile gamingSportsMLB The ShowLive-serviceApp marketingMobile apps
Skills:Organizational skillsProject managementCommunicationMulti-taskingAttention to detail
Languages:English
Tech Stack:App StoreGoogle PlayApp Store Optimization (ASO)Keyword researchMetadata updatesLocalizationConversion Rate Optimization (CRO)A/B testingCRMLifecycle marketingRetentionReengagementCreative asset traffickingCampaign reporting

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn