Senior Director, Global Brand and Product Marketing - HOKA

Hoka
United States
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Leadership","Communication","Storytelling","Collaboration","Team building"]

Senior leadership role overseeing global brand and product marketing for HOKA, shaping multi-year brand narrative and integrated storytelling across performance, lifestyle, and product categories. Responsible for global GTM strategies, brand campaigns, and partnerships, driving awareness, engagement, and growth while ensuring regional relevance and brand authenticity in running and sport culture.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Hoka
Hoka
9 months ago

Senior Director, Global Brand and Product Marketing - HOKA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 days agoStatus: Live

Job Summary

Senior leadership role overseeing global brand and product marketing for HOKA, shaping multi-year brand narrative and integrated storytelling across performance, lifestyle, and product categories. Responsible for global GTM strategies, brand campaigns, and partnerships, driving awareness, engagement, and growth while ensuring regional relevance and brand authenticity in running and sport culture.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and lead HOKA’s global, multi-year brand strategy and integrated calendar aligned with business growth objectives
  • •Define global brand presence across performance and lifestyle with regional activation while maintaining consistency and local relevance
  • •Oversee global GTM strategies and brand maps to drive awareness, engagement, adoption and brand love
  • •Lead the development and execution of global integrated brand initiatives and campaigns across Creative, Digital, PR, Retail, and Sports Marketing
  • •Manage global creative agency of record and project agencies to produce breakthrough campaigns with regional relevance and ensure KPIs and milestones are met

Key Requirements

  • •15+ years of progressive experience in global brand and product marketing, with proven expertise in integrated marketing, campaign and global media strategy
  • •experience leading global brand and go-to-market strategies within performance, lifestyle, or premium consumer brands
  • •global brand builder and strategic storyteller with ability to bridge creativity, consumer insights and brand strategy
  • •strong leadership with experience building, motivating and developing global teams
  • •exceptional communication, collaboration and storytelling skills
Experience:15+ yearsGlobal brand marketingConsumer brandsSports marketingIntegrated marketingMedia strategy
Skills:LeadershipCommunicationStorytellingCollaborationTeam building
Languages:English

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website