Lead Product & Lifecycle Growth Marketer

Scribd
San Francisco, Ottawa, Phoenix, Toronto, Los Angeles, Denver, Salt Lake City, Atlanta, Chicago, Houston, Oregon, New York, Vancouver, San Diego, Washington, Sacramento, Florida, Seattle, Mexico City, Austin, Miami, Boston, Dallas
Workplace: RemoteFull timeUSD 119,000 - 216,500 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Writing","Communication","Data-driven","Problem-solving","Collaboration"]

Senior growth and lifecycle marketer owning end-to-end product marketing for Everand and Fable, leading GTM strategy, messaging, and campaigns across email, push, and in-app, while partnering with Product and Brand to shape roadmaps and measure impact.

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FursaFursa
Scribd
Scribd
2 months ago

Lead Product & Lifecycle Growth Marketer

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Last checked: 10 hours agoStatus: Live

Job Summary

Senior growth and lifecycle marketer owning end-to-end product marketing for Everand and Fable, leading GTM strategy, messaging, and campaigns across email, push, and in-app, while partnering with Product and Brand to shape roadmaps and measure impact.
Location: San Francisco, Ottawa, Phoenix, Toronto, Los Angeles, Denver, Salt Lake City, Atlanta, Chicago, Houston, Oregon, New York, Vancouver, San Diego, Washington, Sacramento, Florida, Seattle, Mexico City, Austin, Miami, Boston, Dallas
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage.
  • •Lead go-to-market for new features and product updates, from concept through launch and adoption.
  • •Build and ship the campaigns yourself across email, push, and in-app in Iterable, including audience segmentation and technical setup.
  • •Partner with the dedicated lifecycle team to align launch moments with the always-on program, and own member and brand communications across those moments.
  • •Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice.

Pay and Benefits

Salary: USD 119,000 - 216,500 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionRetirement MatchingEquityLearning BudgetFlexible WorkPaid LeaveParental Leave

Key Requirements

  • •6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands-on campaign execution.
  • •A track record of owning GTM strategy and shipping the execution yourself.
  • •Hands-on experience building campaigns in a marketing automation platform (Iterable or similar).
  • •Strong writing skills, with the ability to own brand voice and turn it into copy that ships.
  • •Comfort self-serving in data: you can read a query or dashboard and use it to make decisions.
Experience:6+ yearsSubscriptionConsumerMarketing
Skills:WritingCommunicationData-drivenProblem-solvingCollaboration
Languages:English
Tech Stack:IterableEmail marketingMarketing automationIn-appPush notifications

Company Brief

Scribd
Scribd operates a subscription-based digital library offering unlimited access to books, audiobooks, magazines, and documents. The platform provides personalized recommendations and distribution tools for authors and publishers worldwide.
Industry: Publishing
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: San Francisco, United States
Founded: 2007
WebsiteLinkedIn