Scribd

4 weeks ago

Lead Product & Lifecycle Growth Marketer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Senior growth and lifecycle marketer owning end-to-end product marketing for Everand and Fable, leading GTM strategy, messaging, and campaigns across email, push, and in-app, while partnering with Product and Brand to shape roadmaps and measure impact.

Location: San Francisco

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage.
•Lead go-to-market for new features and product updates, from concept through launch and adoption.
•Build and ship the campaigns yourself across email, push, and in-app in Iterable, including audience segmentation and technical setup.
•Partner with the dedicated lifecycle team to align launch moments with the always-on program, and own member and brand communications across those moments.
•Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice.

Pay and Benefits

Salary: USD 119,000 - 216,500 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionRetirement MatchingEquityLearning BudgetFlexible WorkPaid LeaveParental Leave

Key Requirements

•6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands-on campaign execution.
•A track record of owning GTM strategy and shipping the execution yourself.
•Hands-on experience building campaigns in a marketing automation platform (Iterable or similar).
•Strong writing skills, with the ability to own brand voice and turn it into copy that ships.
•Comfort self-serving in data: you can read a query or dashboard and use it to make decisions.

Experience:6+ yearsSubscriptionConsumerMarketing

Skills:WritingCommunicationData-drivenProblem-solvingCollaboration

Languages:English

Tech Stack:IterableEmail marketingMarketing automationIn-appPush notifications

Company Brief

Scribd

Scribd operates a subscription-based digital library offering unlimited access to books, audiobooks, magazines, and documents. The platform provides personalized recommendations and distribution tools for authors and publishers worldwide.

Industry: Publishing

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: San Francisco, United States

Founded: 2007

Website LinkedIn

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Scribd

4 weeks ago

Lead Product & Lifecycle Growth Marketer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage.
•Lead go-to-market for new features and product updates, from concept through launch and adoption.
•Build and ship the campaigns yourself across email, push, and in-app in Iterable, including audience segmentation and technical setup.
•Partner with the dedicated lifecycle team to align launch moments with the always-on program, and own member and brand communications across those moments.
•Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice.

Pay and Benefits

Salary: USD 119,000 - 216,500 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionRetirement MatchingEquityLearning BudgetFlexible WorkPaid LeaveParental Leave

Key Requirements

•6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands-on campaign execution.
•A track record of owning GTM strategy and shipping the execution yourself.
•Hands-on experience building campaigns in a marketing automation platform (Iterable or similar).
•Strong writing skills, with the ability to own brand voice and turn it into copy that ships.
•Comfort self-serving in data: you can read a query or dashboard and use it to make decisions.

Experience:6+ yearsSubscriptionConsumerMarketing

Skills:WritingCommunicationData-drivenProblem-solvingCollaboration

Languages:English

Tech Stack:IterableEmail marketingMarketing automationIn-appPush notifications

Company Brief

Scribd

Industry: Publishing

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: San Francisco, United States

Founded: 2007

Website LinkedIn