Sr Marketing Specialist

Honeywell
Seoul
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Stakeholder management","Strategic thinking","Execution","Data-driven decision-making"]

Develop and execute regional marketing strategies that strengthen the product portfolio, expand channel partner engagement, and drive demand generation. Plan and run integrated digital and offline campaigns, generate and accelerate marketing-qualified leads, and optimize performance with data insights. Lead go-to-market execution for new product launches, coordinating localization, certifications, and cross-functional teams while equipping partners with tools, content, and co-marketing programs.

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Honeywell
Honeywell
2 months ago

Sr Marketing Specialist

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Last checked: 20 hours agoStatus: Live

Job Summary

Develop and execute regional marketing strategies that strengthen the product portfolio, expand channel partner engagement, and drive demand generation. Plan and run integrated digital and offline campaigns, generate and accelerate marketing-qualified leads, and optimize performance with data insights. Lead go-to-market execution for new product launches, coordinating localization, certifications, and cross-functional teams while equipping partners with tools, content, and co-marketing programs.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Localize and execute channel partner programs to enhance partner capabilities, engagement, and business performance.
  • •Recruit and develop new channel partners to expand market coverage and drive sustainable growth.
  • •Plan and execute joint MDF marketing initiatives with channel partners to strengthen brand awareness and create new business opportunities.
  • •Lead integrated demand generation campaigns across digital and offline channels, driving MQLs and supporting pipeline acceleration.
  • •Orchestrate product portfolio GTM execution and local launches, coordinating teams for on-time release, localization/certification, and partner market activation.
Travel: Medium travel

Key Requirements

  • •8+ years of marketing experience in industrial B2B.
  • •Experience in demand generation and channel partner engagement.
  • •Ability to orchestrate end-to-end new product planning, development, and launch.
  • •Understanding of business including Profit & Loss (P&L) structure.
  • •Fluent Korean and business-level English, with strong communication and stakeholder management skills.
Experience:8+ yearsIndustrial B2BIndustrialTechnologyBuilding solutionsGlobal/MNC
Education:Bachelor's in marketing, Business, Engineering, or related field
Skills:CommunicationStakeholder managementStrategic thinkingExecutionData-driven decision-making
Languages:KoreanEnglish
Tech Stack:SalesforceMarketoPower BIMS OfficeAI toolsCRMMarketing automation

Company Brief

Honeywell
Global diversified technology and manufacturing company providing aerospace systems, building technologies, performance materials, and safety & productivity solutions for industrial, commercial, and consumer markets.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 25B to 50B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Charlotte, United States
Founded: 1906
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Glassdoor: 3.8
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