Lifecycle Campaign Manager

ClearGrid
Dubai, Cairo, Amman
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 4-6 yearsSkills: ["Communication","Collaboration","Experimentation","Data-driven decision making","Commercial judgement"]

Own digital collections lifecycle journeys for the Non-Banking Collections business unit in the UAE—building journeys end to end, writing borrower-facing email and SMS copy in Arabic, and continuously optimizing segmentation, cadence, and channel sequencing. Drive contactability, reachability, and engagement metrics by improving deliverability, inbox placement, and content performance. Run A/B tests, collaborate with Analytics and AI teams on measurement and attribution, and balance engagement gains with cost-per-connection efficiency.

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FursaFursa
ClearGrid
ClearGrid
1 week ago

Lifecycle Campaign Manager

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Job Summary

Own digital collections lifecycle journeys for the Non-Banking Collections business unit in the UAE—building journeys end to end, writing borrower-facing email and SMS copy in Arabic, and continuously optimizing segmentation, cadence, and channel sequencing. Drive contactability, reachability, and engagement metrics by improving deliverability, inbox placement, and content performance. Run A/B tests, collaborate with Analytics and AI teams on measurement and attribution, and balance engagement gains with cost-per-connection efficiency.
Location: Dubai, Cairo, Amman
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Own the digital collections lifecycle journeys end to end for the UAE business unit, including segmentation, treatment logic, cadence, and channel sequencing.
  • •Improve contactability and reachability by managing valid contact data, bounce handling, inbox placement, domain/IP warm-up, and sender reputation.
  • •Drive engagement by designing borrower-facing email and SMS content in Arabic and running iterative optimizations on what borrowers reply to.
  • •Run and analyze A/B tests across content, timing, cadence, and channel mix, and translate results into journey decisions.
  • •Partner with Analytics on measurement and attribution, and balance engagement growth with cost-per-connection efficiency across SMS, calls, and email.

Key Requirements

  • •4 to 6 years of lifecycle marketing, CRM, or digital collections with hands-on ownership of live customer communication programs.
  • •Background in lifecycle marketing or CRM (paid acquisition/performance marketing profiles are not a fit).
  • •Fluency in Arabic and English, with the ability to write borrower-facing content in Arabic.
  • •Hands-on experience building journeys in a campaign/lifecycle platform (e.g., WebEngage, Braze, CleverTap, MoEngage, Iterable, Customer.io).
  • •Practical email and SMS deliverability knowledge including sender authentication, warm-up, spam placement, list hygiene, and UAE SMS sender ID registration requirements.
Experience:4-6 yearsLifecycle marketingCRMDigital collections
Skills:CommunicationCollaborationExperimentationData-driven decision makingCommercial judgement
Languages:ArabicEnglish
Tech Stack:WebEngageBrazeCleverTapMoEngageIterableCustomer.ioEmailSMS

Company Brief

ClearGrid
ClearGrid is a UAE-based AI-powered debt resolution platform for lenders and credit teams. It automates borrower segmentation, outreach, workflows, and settlement operations using secure, compliant infrastructure and data-driven decisioning.
Industry: Fintech Infrastructure
Company Size: Medium (51 to 250 employees)
Revenue: Under USD 1M
Growth: Early Stage Startup
Funding: Seed
Headquarters: Dubai, United Arab Emirates
Founded: 2023
WebsiteLinkedIn