Comms & CRM Operations Manager - Financial Services

Waitrose & Partners
London
Workplace: HybridTemporaryGBP 50,200 - 77,900 annuallyFunction: Business OperationsSkills: ["Communication","Data analysis","Stakeholder management","Process documentation"]

Build and manage CRM audience targeting for Financial Services marketing, turning customer and campaign data into actionable insights and performance reporting. Partner with Marketing and CRM Managers on 1:1 communications, trigger-based and lifecycle messaging, and operational request delivery. Maintain CRM data integrity, automate audience selections and workflows, and develop reporting dashboards with DI&A and Planning teams. Use SQL and tools like Salesforce Marketing Cloud, DESelect, and Data360 for personalised content delivery.

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Waitrose & Partners
Waitrose & Partners
4 days ago

Comms & CRM Operations Manager - Financial Services

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Last checked: 7 hours agoStatus: Live

Job Summary

Build and manage CRM audience targeting for Financial Services marketing, turning customer and campaign data into actionable insights and performance reporting. Partner with Marketing and CRM Managers on 1:1 communications, trigger-based and lifecycle messaging, and operational request delivery. Maintain CRM data integrity, automate audience selections and workflows, and develop reporting dashboards with DI&A and Planning teams. Use SQL and tools like Salesforce Marketing Cloud, DESelect, and Data360 for personalised content delivery.
Location: London
Workplace: Hybrid
Employment Type: Temporary · Permanent
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Drive CRM strategy for customer acquisition, pipeline growth, and retention using audience profiling and customer insight.
  • •Maintain accuracy and cleanliness of data within the CRM platform.
  • •Develop and manage audience selections and workflows, optimizing and automating internal processes.
  • •Partner with the insight team to perform deep-dive analysis and support CRM reporting dashboards with DI&A and Planning teams.
  • •Collaborate with stakeholders to execute a 1:1 communications calendar, including trigger-based, lifecycle, and reactive messaging.

Pay and Benefits

Salary: GBP 50,200 - 77,900 annually

Key Requirements

  • •Proven experience managing high-volume, multi-channel campaigns for a major consumer brand (retail, FMCG, or financial services preferred).
  • •Hands-on experience with top ESPs (Salesforce Marketing Cloud preferred) and audience tools like DESelect or Data360.
  • •Intermediate SQL skills, with strong experience in database segmentation and complex data extraction.
  • •Ability to design and manage dynamic email and DM campaigns from targeting through to fulfillment.
  • •Strong analytical skills to monitor campaign performance and use reporting tools such as Tableau or Power BI.
Experience:Financial ServicesConsumer brandCRMMarketingPersonalisation
Skills:CommunicationData analysisStakeholder managementProcess documentation
Tech Stack:SQLSalesforce Marketing CloudSalesforce DESelectData360TableauPower BI

Company Brief

Waitrose & Partners
Waitrose & Partners is a UK supermarket chain offering groceries, fresh produce, and premium food products through its network of stores and online shopping. It is part of the John Lewis Partnership and emphasizes quality, customer service, and ethical sourcing.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Bracknell, United Kingdom
Founded: 1904
WebsiteLinkedIn