Performance Marketing Specialist

Trend Micro
Manila
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Communication","Collaboration","Analytical","Data-driven","Problem-solving"]

Performance Marketing Specialist responsible for planning, executing, and optimizing paid media campaigns (search, display, and affiliate) across Japan and Taiwan, driving new subscription sales and renewals. Collaborates with cross-functional teams in Manila, Tokyo, and Sydney to localize ad copy, landing pages, and timelines, with a focus on ecommerce/subscription products and data-driven performance insights.

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FursaFursa
Trend Micro
Trend Micro
5 months ago

Performance Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 days agoStatus: Live

Job Summary

Performance Marketing Specialist responsible for planning, executing, and optimizing paid media campaigns (search, display, and affiliate) across Japan and Taiwan, driving new subscription sales and renewals. Collaborates with cross-functional teams in Manila, Tokyo, and Sydney to localize ad copy, landing pages, and timelines, with a focus on ecommerce/subscription products and data-driven performance insights.
Location: Manila
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Plan, execute, and optimise paid search, display, and affiliate campaigns across Japan and Taiwan markets
  • •Ensure all paid media traffic lands on SEO-optimised pages within the online shop
  • •Manage budgets, bids, and pacing across multiple platforms, and report on campaign performance weekly with insights and actions
  • •Drive traffic and conversion for new subscription sales through search, display, and affiliate channels
  • •Coordinate with Renewal Sales to build and optimise paid retargeting flows for renewal audiences

Key Requirements

  • •3+ years of hands-on performance marketing experience with exposure to Japan and/or Taiwan digital markets
  • •Proven track record managing paid search and/or paid social campaigns with familiarity with Yahoo! Japan Ads, Google Japan, or LINE Ads Platform
  • •Strong English communication skills (written and spoken) for collaboration with teams in Sydney, Tokyo, and Manila
  • •Solid understanding of SEO principles and how paid and organic channels interact
  • •Experience working with ecommerce or subscription-based products
Experience:3+ yearsEcommerceSubscriptionJapanTaiwan
Skills:CommunicationCollaborationAnalyticalData-drivenProblem-solving
Languages:EnglishJapaneseTraditional Chinese
Tech Stack:Yahoo! Japan AdsGoogle JapanLINE AdsGoogle Tag Manager

Company Brief

Trend Micro
Global cybersecurity company providing endpoint, cloud, network, and hybrid security solutions to protect businesses and consumers from cyber threats, leveraging threat intelligence, machine learning, and automated protection across environments.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tokyo, Japan
Founded: 1988
WebsiteLinkedIn