Senior Integrated Campaign Manager - United States

Coursera
United States
Workplace: OnsiteFull timeUSD 129,000 - 173,500 annuallyFunction: Solutions Engineering & Sales EngineeringSkills: ["Cross-functional collaboration","Stakeholder management","Analytical thinking","Metrics focus","Campaign execution"]

Own end-to-end go-to-market strategy for Coursera’s key new content launches within the Lifecycle Marketing team. Define success metrics, size expected impact, build the campaign GTM plan, and drive execution across on-platform marketing, CRM, paid media, and product teams. Coordinate cross-functional stakeholders, manage scope/timeline tradeoffs, measure outcomes with Data Science, and feed results into quarterly planning cycles.

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FursaFursa
Coursera
Coursera
1 day ago

Senior Integrated Campaign Manager - United States

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy for Coursera’s key new content launches within the Lifecycle Marketing team. Define success metrics, size expected impact, build the campaign GTM plan, and drive execution across on-platform marketing, CRM, paid media, and product teams. Coordinate cross-functional stakeholders, manage scope/timeline tradeoffs, measure outcomes with Data Science, and feed results into quarterly planning cycles.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering

Key Responsibilities

  • •Define success metrics and size expected impact before launch, including scope and timeline tradeoffs when inputs conflict
  • •Treat each content launch as a business outcome and sequence launches against clear business goals
  • •Create campaign briefs that enable coordinated multi-channel execution across creative, channel, and lifecycle teams
  • •Orchestrate on-platform marketing, CRM, paid media, and product teams around a single launch plan while supporting market positioning
  • •Track outcomes for each content launch, partner with Data Science to measure results, and inform quarterly planning cycles

Pay and Benefits

Salary: USD 129,000 - 173,500 annually
Perks:Health InsuranceAnnual BonusRsus

Key Requirements

  • •8+ years of integrated marketing, campaign marketing, or partner marketing experience, ideally for D2C content or subscription businesses
  • •Own cross-channel campaign calendars end-to-end, delivering revenue or engagement outcomes
  • •Coordinate across creative, channel, product, and data teams to align on a single launch plan
  • •Use analytical approaches to size campaign impact and prioritize next-cycle initiatives
  • •Market new content, courses, or product launches alongside promotional campaigns
Experience:D2CSubscriptionIntegrated marketingCampaign marketing
Skills:Cross-functional collaborationStakeholder managementAnalytical thinkingMetrics focusCampaign execution
Tech Stack:CRMPaid mediaData Science

Company Brief

Coursera
Operates an online learning platform offering MOOCs, professional certificates, and degree programs in partnership with universities and organizations worldwide, enabling learners and professionals to acquire new skills and credentials online.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Mountain View, United States
Founded: 2012
WebsiteLinkedIn