E-Commerce Communications Manager, Germany, Austria & Netherlands

TikTok
Munich, Germany, Austria, Netherlands
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityEducation: bachelorsSkills: ["Written communication","Verbal communication","Stakeholder management","Media relations","Issue management"]

Own TikTok Shop communications for Germany, Austria, and the Netherlands within the Global Communications team. You’ll develop audience-specific narratives, manage PR and campaign projects end to end, and lead day-to-day media engagement. Build relationships with national and trade media, review German-language external materials for messaging and reputational risk, track sentiment and market trends, and prepare spokespeople for interviews, briefings, and events. Partner cross-functionally to surface risks early and support issue management.

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FursaFursa
TikTok
TikTok
1 month ago

E-Commerce Communications Manager, Germany, Austria & Netherlands

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Last checked: 19 hours agoStatus: Live

Job Summary

Own TikTok Shop communications for Germany, Austria, and the Netherlands within the Global Communications team. You’ll develop audience-specific narratives, manage PR and campaign projects end to end, and lead day-to-day media engagement. Build relationships with national and trade media, review German-language external materials for messaging and reputational risk, track sentiment and market trends, and prepare spokespeople for interviews, briefings, and events. Partner cross-functionally to surface risks early and support issue management.
Location: Munich, Germany, Austria, Netherlands
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community

Key Responsibilities

  • •Own TikTok Shop communications support for Germany, Austria, and the Netherlands as a day-to-day partner to operations and business teams.
  • •Develop audience-specific narratives and messaging aligned to market context and business priorities across the three markets.
  • •Manage communications projects from planning through execution, including product moments, partnership announcements, seasonal campaigns, and issue response.
  • •Build and maintain relationships with national, business, and trade media; handle routine inbound requests and support proactive media engagement.
  • •Track media sentiment and market trends relevant to e-commerce, translate insights into guidance for internal teams, and prepare spokespeople for interviews, briefings, and events.

Key Requirements

  • •Fluent in German and English with strong written and verbal communication skills.
  • •Bachelor’s degree or equivalent practical experience.
  • •5+ years in communications, corporate affairs, PR, media relations, public affairs, or a related field.
  • •Strong understanding of the German media landscape, including press relationship management and handling inbound media requests.
  • •Proven ability to write high-quality messaging and materials for different audiences with limited guidance.
Experience:PRMedia relationsCorporate affairsPublic affairsE-commerceMarketplacesTechnologySocial media
Education:Bachelor's
Skills:Written communicationVerbal communicationStakeholder managementMedia relationsIssue management
Languages:GermanEnglish

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn