Growth Marketing Manager, Awareness Media

Poshmark
Redwood City
Workplace: HybridFull timeUSD 113,725 - 160,637 annuallyFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Experimentation mindset","Analytical fluency","Negotiation","Written communication","Verbal communication"]

Own Poshmark’s paid video strategy across TV, CTV/OTT, and YouTube, balancing brand awareness with intent objectives. Lead end-to-end campaign execution, including media planning, buying, performance monitoring, and optimization, while collaborating with agencies for TV and premium CTV. Run experiments to evaluate channel viability, build scalable channel playbooks, manage budgets and KPIs, and negotiate rates and inventory. Report to the Director of Growth, Awareness.

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FursaFursa
Poshmark
Poshmark
12 hours ago

Growth Marketing Manager, Awareness Media

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Last checked: 4 hours agoStatus: Live

Job Summary

Own Poshmark’s paid video strategy across TV, CTV/OTT, and YouTube, balancing brand awareness with intent objectives. Lead end-to-end campaign execution, including media planning, buying, performance monitoring, and optimization, while collaborating with agencies for TV and premium CTV. Run experiments to evaluate channel viability, build scalable channel playbooks, manage budgets and KPIs, and negotiate rates and inventory. Report to the Director of Growth, Awareness.
Location: Redwood City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute an integrated video media strategy balancing brand awareness with intent across TV, CTV, and YouTube.
  • •Own end-to-end campaign execution: planning, media buying, performance monitoring, and optimization across video channels.
  • •Execute campaigns directly where appropriate and manage media agency relationships for TV, premium CTV, and strategic partnerships.
  • •Design and run structured experiments, define success metrics, and synthesize learnings into actionable recommendations.
  • •Manage dynamic budgets and KPIs across channels and time periods, translating performance data into insights and action plans.

Pay and Benefits

Salary: USD 113,725 - 160,637 annually
Equity and Bonus:Equity

Key Requirements

  • •5–8 years managing and executing multi-million dollar awareness media campaigns across TV, CTV/OTT, and YouTube, ideally for an e-commerce or high-growth brand.
  • •Hands-on experience setting up and managing video/CTV campaigns in platforms like CM360, DV360, and The Trade Desk.
  • •Demonstrated ability to manage and optimize multiple channels simultaneously using measurement approaches such as lift studies, incrementality, and MMM.
  • •Strong negotiation skills securing favorable rates and placements from networks, platforms, and media partners.
  • •Analytical fluency with large datasets, performance dashboards, and data-grounded budget decisions.
Experience:5-8 yearsE-commerceHigh-growthAdvertisingMedia/entertainment
Skills:Experimentation mindsetAnalytical fluencyNegotiationWritten communicationVerbal communication
Tech Stack:CM360DV360The Trade DeskYouTubeCTVOTTProgrammatic

Company Brief

Poshmark
Operates a social commerce marketplace for new and secondhand fashion, home goods, and beauty products. The platform lets users buy, sell, and share listings through a community-driven shopping experience.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Revenue: USD 250M to 500M
Growth: Established Company
Funding: IPO / Publicly Listed
Headquarters: Redwood City, United States
Founded: 2011
WebsiteLinkedIn