Tonal

1 month ago

Senior Manager, Brand Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Senior Brand Marketing leader responsible for elevating Tonal’s premium connected fitness brand through strategy, social community, events, partnerships, and insights. Creates outcomes-driven narratives, guides creative resources, and drives campaigns to build awareness, affinity, and consideration in a premium market.

Location: Austin

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop comprehensive brand marketing strategies to sharpen Tonal's positioning across premium fitness and health outcomes.
•Lead and develop in-house and external creative resources to deliver high-quality brand work.
•Set the social strategy for the prospect community and manage pipeline/resources across platforms.
•Own the research and insights function to track brand awareness and inform decisions.
•Track and report the performance of brand initiatives with regular leadership updates.

Pay and Benefits

Salary: USD 151,000 - 195,000 annually

Key Requirements

•10+ years in brand marketing for premium, aspirational, or connected consumer brands.
•Bachelor’s degree in Marketing, Business, or a related field.
•MBA or advanced degree is a plus.

Experience:10+ yearsFitnessWellnessConsumer technologyPremium brand

Education:Bachelor's

Skills:LeadershipCommunicationAnalyticalProblem-solvingNegotiation

Languages:English

Company Brief

Tonal

Designs and sells a connected home strength-training system combining digital weight hardware, personalized coaching, and AI-driven workouts. Tonal offers subscription-based fitness programming, performance tracking, and guided resistance training for at-home users.

Industry: Fitness

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2015

Website LinkedIn

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Tonal

1 month ago

Senior Manager, Brand Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Austin

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop comprehensive brand marketing strategies to sharpen Tonal's positioning across premium fitness and health outcomes.
•Lead and develop in-house and external creative resources to deliver high-quality brand work.
•Set the social strategy for the prospect community and manage pipeline/resources across platforms.
•Own the research and insights function to track brand awareness and inform decisions.
•Track and report the performance of brand initiatives with regular leadership updates.

Pay and Benefits

Salary: USD 151,000 - 195,000 annually

Key Requirements

•10+ years in brand marketing for premium, aspirational, or connected consumer brands.
•Bachelor’s degree in Marketing, Business, or a related field.
•MBA or advanced degree is a plus.

Experience:10+ yearsFitnessWellnessConsumer technologyPremium brand

Education:Bachelor's

Skills:LeadershipCommunicationAnalyticalProblem-solvingNegotiation

Languages:English

Company Brief

Tonal

Industry: Fitness

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2015

Website LinkedIn