Senior Product Marketing Manager – GTM Strategy & Execution

Salesforce
Indianapolis, Atlanta
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Self-starting","Team-oriented","Navigating ambiguity","Cross-functional leadership","Communication & presentation"]

Own GTM strategy and execution for a Salesforce product line, acting as the product marketing expert across product, marketing, distribution, and sales enablement. Create sales enablement and training assets, define repeatable demos and sales plays, and build competitive programs and high-quality content. Align with global distribution leaders to generate pipeline and drive measurable marketing metrics. Lead sales communications and produce content for events and webinars.

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FursaFursa
Salesforce
Salesforce
1 week ago

Senior Product Marketing Manager – GTM Strategy & Execution

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own GTM strategy and execution for a Salesforce product line, acting as the product marketing expert across product, marketing, distribution, and sales enablement. Create sales enablement and training assets, define repeatable demos and sales plays, and build competitive programs and high-quality content. Align with global distribution leaders to generate pipeline and drive measurable marketing metrics. Lead sales communications and produce content for events and webinars.
Location: Indianapolis, Atlanta
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Serve as the product GTM expert across product, marketing, and distribution teams for an assigned product line.
  • •Develop sales training materials (demos, pitch decks, training guides, FAQs) to enable non-technical reps.
  • •Align with global distribution leaders to execute sales programs and fuel pipeline growth.
  • •Define and build repeatable demos, sales plays, competitive programs, and content tied to marketing campaigns.
  • •Own sales communications and create content strategy and production for Salesforce events and webinars.

Pay and Benefits

Perks:Wellness StipendPaid ParentalAdoption AssistanceFertility BenefitsHealth InsuranceDentalVision401kLife InsuranceDisability InsuranceRetirementEquity

Key Requirements

  • •7+ years of experience in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles.
  • •Deep expertise in Salesforce products and/or other SaaS and B2B enterprise technology platforms.
  • •Hands-on experience creating sales plays, enablement materials, slide decks, demo videos, and event/webinar content.
  • •Use data and analytics to guide decisions and deliver against measurable marketing metrics.
  • •Strong cross-functional leadership and project management to deliver multiple initiatives under tight deadlines.
Experience:SaaSB2B enterprise technologySales enablement
Skills:Self-startingTeam-orientedNavigating ambiguityCross-functional leadershipCommunication & presentation

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
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