Demand Generation Marketing Manager

Gomotive
Austin, Nashville, San Francisco
Workplace: HybridFull timeUSD 90,000 - 117,000Function: Marketing & GrowthExperience: 5+ yearsSkills: ["Project management","Communication","Data-informed decision making","Campaign planning","Collaboration"]

Own mid-market demand generation for B2B buying committees by planning, executing, and optimizing full-funnel and Programmatic ABM campaigns. Partner with content and product marketing to map messaging to the buyer journey, fill content gaps, and develop campaign briefs. Drive execution across channels like 6sense Display, LinkedIn, email, web, events, and associations, using AI to accelerate personalization and insights. Measure pipeline impact, collaborate with Marketing Ops/Analytics, and enable SDRs/AEs with sales plays and reporting.

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FursaFursa
Gomotive
Gomotive
3 days ago

Demand Generation Marketing Manager

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Last checked: 16 hours agoStatus: Live

Job Summary

Own mid-market demand generation for B2B buying committees by planning, executing, and optimizing full-funnel and Programmatic ABM campaigns. Partner with content and product marketing to map messaging to the buyer journey, fill content gaps, and develop campaign briefs. Drive execution across channels like 6sense Display, LinkedIn, email, web, events, and associations, using AI to accelerate personalization and insights. Measure pipeline impact, collaborate with Marketing Ops/Analytics, and enable SDRs/AEs with sales plays and reporting.
Location: Austin, Nashville, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Plan, execute, and optimize Programmatic ABM and full-funnel demand generation campaigns across mid-market segments and personas.
  • •Partner with Content Marketing, Customer Marketing, and PMM to align existing content to the buyer journey, identify gaps, and request new collateral.
  • •Maintain target account lists and use buyer funnel stage definitions and conversion benchmarks to guide targeting and messaging decisions.
  • •Launch, monitor, and optimize campaigns across channels (e.g., 6sense Display, LinkedIn, content syndication, email, web, events/field, associations), reallocating spend based on performance.
  • •Partner with sales (SDRs/AEs/sales leadership) to align marketing programs with outbound/inbound motions and provide targeting direction, messaging, sales plays, and enablement materials.

Pay and Benefits

Salary: USD 90,000 - 117,000
Equity and Bonus:Equity
Perks:Health InsuranceVisionDentalPaid LeaveDisabilityLife Insurance401k

Key Requirements

  • •5+ years of B2B demand generation, campaign management, or growth marketing experience (excluding internships).
  • •Proven success executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond events.
  • •Hands-on experience with ABM strategies including 1:Few and 1:Many motions.
  • •Experience partnering with sales teams (SDRs, AEs) to align marketing with outbound and inbound motions.
  • •Working knowledge of marketing automation and CRM systems, including Salesforce and Marketo.
Experience:5+ yearsB2BDemand generationABMGrowth marketing
Skills:Project managementCommunicationData-informed decision makingCampaign planningCollaboration
Languages:English
Tech Stack:6senseLinkedInSalesforceMarketoAsanaSendosoOutreachGleanClayExcelGoogle SheetsTableauAIAgentic workflows

Company Brief

Gomotive
Provides a cloud-based fleet safety and compliance platform with digital driver logs, vehicle inspection checklists, workflows, and reporting tools to help transportation and delivery fleets improve safety and meet regulatory requirements.
Industry: Supply Chain Technology
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