Agoda

1 day ago

ABM & Lead Gen Manager (Bangkok-based, relocation provided)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Own the ABM-led acquisition funnel for a named universe, balancing deep 1:1 and 1:few committee deals with a capped 1:many lead-gen engine. Lead a two-person player-coach team, personally carrying marquee accounts while partnering with BD. Direct bespoke content and exec engagement, build the playbook, and run account-level and funnel measurement with MarOps/RevOps to drive pipeline, expansion, and deal velocity.

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Own the target universe and full acquisition funnel by tiering the named list and setting goals, capacity allocation, and operating rhythm.
•Run a capped 1:many lead-gen engine over the tail with templated, archetype-segmented campaigns routed to BD.
•Carry marquee named accounts personally (player-coach), co-own accounts with BD, guide committee mapping, and drive multi-product land-and-expand.
•Direct bespoke content and exec engagement, build and own the account-level playbook.
•Define and own account-level and funnel measurement with MarOps/RevOps; lead and grow the team and sell the program internally.

Key Requirements

•6+ years in B2B marketing and/or sales, including 3+ years in ABM or named-account field marketing.
•Experience running full-funnel motion combining deep 1:1 ABM and scaled 1:many demand generation for a named list.
•Ability to allocate finite team capacity to protect ABM depth (not pure high-volume demand gen).
•Player-coach mindset with demonstrated business development partnership and buying-committee fluency.
•Comfort with multi-product selling, account + funnel measurement, CRM/MAP fluency, and people leadership.

Experience:6+ yearsB2BABMNamed accounts

Skills:LeadershipBusiness partnershipAccount planningMeasurement literacyBuilding from scratch

Certifications:ITSMAABM certification

Languages:English

Tech Stack:CRMMAPMarOpsRevOps

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda

Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.

Industry: TravelTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Singapore, Singapore

Founded: 2005

Glassdoor: 3.8

Website LinkedIn

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Agoda

1 day ago

ABM & Lead Gen Manager (Bangkok-based, relocation provided)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Own the target universe and full acquisition funnel by tiering the named list and setting goals, capacity allocation, and operating rhythm.
•Run a capped 1:many lead-gen engine over the tail with templated, archetype-segmented campaigns routed to BD.
•Carry marquee named accounts personally (player-coach), co-own accounts with BD, guide committee mapping, and drive multi-product land-and-expand.
•Direct bespoke content and exec engagement, build and own the account-level playbook.
•Define and own account-level and funnel measurement with MarOps/RevOps; lead and grow the team and sell the program internally.

Key Requirements

•6+ years in B2B marketing and/or sales, including 3+ years in ABM or named-account field marketing.
•Experience running full-funnel motion combining deep 1:1 ABM and scaled 1:many demand generation for a named list.
•Ability to allocate finite team capacity to protect ABM depth (not pure high-volume demand gen).
•Player-coach mindset with demonstrated business development partnership and buying-committee fluency.
•Comfort with multi-product selling, account + funnel measurement, CRM/MAP fluency, and people leadership.

Experience:6+ yearsB2BABMNamed accounts

Skills:LeadershipBusiness partnershipAccount planningMeasurement literacyBuilding from scratch

Certifications:ITSMAABM certification

Languages:English

Tech Stack:CRMMAPMarOpsRevOps

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda

Industry: TravelTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Singapore, Singapore

Founded: 2005

Glassdoor: 3.8

Website LinkedIn