Creative Strategist, Mexico

Canva
Mexico City
Workplace: RemoteContractFunction: Administration & Executive AssistanceSkills: ["Creative strategy","Structured testing","Analytical thinking","Collaboration","Cultural fluency"]

Drive creative strategy for paid marketing in Mexico, improving campaign performance through structured sprint cycles. Partner with media buyers, data science, and the LatAm Growth Marketing Lead to translate dashboard insights into actionable creative direction, briefs, and CRO initiatives. Lead the end-to-end creative cycle (research, briefing, production, review), collaborate with video editors/designers/writers and local creators for platform-optimized work across Meta, TikTok, YouTube, and use AI tools to accelerate ideation and analysis.

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Canva
Canva
1 day ago

Creative Strategist, Mexico

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Job Summary

Drive creative strategy for paid marketing in Mexico, improving campaign performance through structured sprint cycles. Partner with media buyers, data science, and the LatAm Growth Marketing Lead to translate dashboard insights into actionable creative direction, briefs, and CRO initiatives. Lead the end-to-end creative cycle (research, briefing, production, review), collaborate with video editors/designers/writers and local creators for platform-optimized work across Meta, TikTok, YouTube, and use AI tools to accelerate ideation and analysis.
Location: Mexico City
Workplace: Remote
Employment Type: Contract · Permanent
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Lead the full creative cycle—research, briefing, production, and performance review—using weekly sprint cycles to balance quick iterations and bigger creative swings.
  • •Use performance dashboards to identify winning patterns, diagnose underperformance, and translate insights into actionable creative direction.
  • •Direct and collaborate with video editors, designers, writers, and local creators to produce on-brand, culturally relevant, platform-optimized content across Meta, TikTok, and YouTube.
  • •Bring deep cultural fluency to each brief by identifying Mexican audience behaviors, regional trends, and platform dynamics.
  • •Work with media buyers, data science, and the LatAm Growth Marketing Lead to ensure creative insights translate into measurable business outcomes and drive CRO initiatives.

Key Requirements

  • •Solid experience in growth or performance marketing with a strong focus on creative strategy, working hands-on across Meta, TikTok, and YouTube.
  • •Lead structured creative testing and sprint frameworks, analyze what’s working, and turn learnings into clear briefs for the next cycle.
  • •Strong creative instinct for what makes a hook compelling and concepts scalable across channels.
  • •Fluent in Spanish and English, with a sharp eye for tone, nuance, and cultural resonance for Mexican audiences.
  • •Comfortable briefing, directing, and iterating with creative talent (video editors, designers, writers, and creators).
Experience:Performance marketingGrowth marketingPaid marketingMetaTikTokYouTube
Skills:Creative strategyStructured testingAnalytical thinkingCollaborationCultural fluency
Languages:SpanishEnglish
Tech Stack:MetaTikTokYouTubeDashboardsAI toolsCRO

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor