Lifecycle Marketing Manager

Mixpanel
New York, San Francisco
Workplace: HybridFull timeUSD 128,500 - 173,500 annuallyFunction: Marketing & GrowthSkills: ["Analytical mindset","Stakeholder management","Quality over volume","Partnering","Data-driven iteration"]

Own Mixpanel’s always-on lifecycle marketing programs that move handraisers to qualified demos. Build nurture infrastructure in HubSpot, define segmentation and suppression logic, and partner with Marketing Ops and Performance Marketing to align lifecycle with the GTM stack and pipeline goals. Collaborate with regional campaign managers to create scalable lifecycle plays, instrument performance in Mixpanel, and guide dashboarding to improve funnel and sequence effectiveness.

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FursaFursa
Mixpanel
Mixpanel
4 days ago

Lifecycle Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Own Mixpanel’s always-on lifecycle marketing programs that move handraisers to qualified demos. Build nurture infrastructure in HubSpot, define segmentation and suppression logic, and partner with Marketing Ops and Performance Marketing to align lifecycle with the GTM stack and pipeline goals. Collaborate with regional campaign managers to create scalable lifecycle plays, instrument performance in Mixpanel, and guide dashboarding to improve funnel and sequence effectiveness.
Location: New York, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the lifecycle marketing program from lead capture through demo-booked nurture sequencing, segmentation logic, and revenue tracking
  • •Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows
  • •Partner with Marketing Ops on system ownership across the GTM stack and define rules of engagement between lifecycle, sales outreach, and product-led touchpoints
  • •Collaborate with regional campaign managers to develop scalable lifecycle plays that reduce ad hoc execution
  • •Instrument lifecycle performance in Mixpanel and guide dashboards tracking funnel conversion, sequence performance, and pipeline influence

Pay and Benefits

Salary: USD 128,500 - 173,500 annually
Equity and Bonus:Equity
Perks:Health InsuranceVisionDental401kParental LeaveVolunteer TimeWellness StipendPaid Leave

Key Requirements

  • •4+ years in lifecycle, email, or demand gen marketing with ownership of a B2B nurture program from strategy through execution
  • •Hands-on HubSpot experience (or comparable MAP like Marketo) including segmentation, workflows, sequences, and reporting
  • •Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context with a track record of improving conversion rates
  • •Ability to build in a stack that’s still evolving—assess what’s broken, prioritize, and execute without perfect conditions
  • •Ability to partner effectively with both technical and non-technical stakeholders
Experience:B2B SaaSProduct-led growth
Skills:Analytical mindsetStakeholder managementQuality over volumePartneringData-driven iteration
Languages:English
Tech Stack:HubSpotMarketoEmailGTM stackDashboards

Company Brief

Mixpanel
Provides a product analytics and user-behavior platform that helps companies measure engagement, retention, and conversions. Mixpanel delivers event-based analytics, funnels, cohorts, and customizable reports to inform product decisions and optimize user experiences.
Industry: Data Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn