Global Program Manager, TikTok Academy, GBM PMC

TikTok
New York
Workplace: OnsiteFull timeFunction: Program & Project Management (PMO)Experience: 5+ yearsSkills: ["Cross-functional partnership","Written communication","Verbal communication","Project management","Measurement and reporting","Learner engagement"]

Own the go-to-market for TikTok Academy’s global industry certification and education programs, partnering with internal teams and agency partners worldwide. Build education roadmaps, drive study and certification-day execution, and develop measurement and reporting to prove impact. Translate product insights into clear learning experiences, optimize learner engagement tactics, and align cross-functional stakeholders with shared goals for new client acquisition and product growth.

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FursaFursa
TikTok
TikTok
1 day ago

Global Program Manager, TikTok Academy, GBM PMC

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Last checked: 15 hours agoStatus: Live

Job Summary

Own the go-to-market for TikTok Academy’s global industry certification and education programs, partnering with internal teams and agency partners worldwide. Build education roadmaps, drive study and certification-day execution, and develop measurement and reporting to prove impact. Translate product insights into clear learning experiences, optimize learner engagement tactics, and align cross-functional stakeholders with shared goals for new client acquisition and product growth.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Program & Project Management (PMO)
Seniority: Director level

Key Responsibilities

  • •Drive go-to-market programs for agencies by developing strategic education roadmaps to deliver certification and learner nurture goals.
  • •Partner with leadership to build goals and strategies aligned to wider marketing organization goals.
  • •Partner cross-functionally with global agency and marketing counterparts to support certification adoption, including organizing study sessions and executing certification days.
  • •Own measurement and reporting for education go-to-market efforts.
  • •Develop and maintain industry certification and partner education programs to accelerate new client acquisition and product growth.

Key Requirements

  • •Minimum 5+ years of experience in product education strategy, content development, product marketing, or client education roles.
  • •Proven experience building and executing educational roadmaps or learning programs tied to measurable business outcomes.
  • •Demonstrated ability to develop lead nurturing models or customer engagement campaigns.
  • •Strong cross-functional partnership skills collaborating with product marketing or product teams.
  • •Excellent written and verbal communication skills translating complex product concepts into clear educational content.
Experience:5+ yearsGlobalTechnologyB2B
Skills:Cross-functional partnershipWritten communicationVerbal communicationProject managementMeasurement and reportingLearner engagement

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn