Korea Social Media & Marketing Manager (1 Year Contract)

Yum! Brands
Seoul
Workplace: HybridContractFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Creative","Organized","Proactive","Attention to detail","Stakeholder management","Influencing","Communication","Interpersonal skills"]

Lead Taco Bell Korea’s social media strategy and content planning, translating the global brand into locally relevant, culturally grounded campaigns. Own the social content calendar across always-on and launches, and drive organic reach, engagement, and follower growth. Coordinate integrated national marketing execution including local store marketing and retail activations, partnering with two franchise partners, agencies, and internal teams to bring campaigns to life across digital and restaurant touchpoints.

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Yum! Brands
Yum! Brands
22 hours ago

Korea Social Media & Marketing Manager (1 Year Contract)

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Job Summary

Lead Taco Bell Korea’s social media strategy and content planning, translating the global brand into locally relevant, culturally grounded campaigns. Own the social content calendar across always-on and launches, and drive organic reach, engagement, and follower growth. Coordinate integrated national marketing execution including local store marketing and retail activations, partnering with two franchise partners, agencies, and internal teams to bring campaigns to life across digital and restaurant touchpoints.
Location: Seoul
Workplace: Hybrid
Employment Type: Contract · 12 months
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Implement Taco Bell advertising and marketing strategies aligned to business goals and market trends.
  • •Develop and execute Taco Bell Korea’s social media strategy and culturally relevant content across key platforms.
  • •Own and manage the social content calendar, including always-on content, campaign launches, promotions, and brand activations.
  • •Work with creative and social agencies from briefing through execution; monitor performance and translate results into recommendations.
  • •Coordinate campaign and retail execution across franchisee systems and partners, including LSM initiatives and ongoing performance reviews.

Key Requirements

  • •Tertiary qualifications in Marketing, Communications, Digital Media or a related discipline.
  • •5+ years of relevant marketing experience in Korea, with hands-on experience in social media strategy, content, and digital marketing.
  • •Strong understanding of the Korean social media and digital landscape, including emerging platforms, creators, trends, and youth culture.
  • •Experience working directly with creative, social and/or influencer agencies, including briefing and evaluating creative work.
  • •Mandatory fluency in Korean and English.
Experience:5+ yearsKorea marketingSocial mediaDigital marketingQSRF&BRetailYouth-focused consumer brands
Education:Bachelor's
Skills:CreativeOrganizedProactiveAttention to detailStakeholder managementInfluencingCommunicationInterpersonal skills
Languages:KoreanEnglish

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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