U.S. Bancorp

1 week ago

CDP Campaign Segment Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Build and manage audience segments in Adobe Customer Data Platform (CDP) for Business Banking marketing initiatives across paid media, email, web, mobile, and direct mail. Partner with marketing and analytics teams to define audiences, translate requirements into CDP segments, and optimize campaigns using testing and results insights. Ensure segments and traits align with policies, best practices, measurability, and a risk-aware culture.

Location: Minneapolis, Atlanta, Chicago, Charlotte, Los Angeles

Workplace: Hybrid

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Key Responsibilities

•Own audience segment creation and management for multi-channel marketing initiatives.
•Research, build, test, and publish audience segments in CDP using trait selection, query writing, and segment conditioning.
•Collaborate with enterprise teams to develop customer traits, profiles, and audience segments.
•Define and document business requirements for audiences, content, calls to action, and channels/destinations.
•Consult with business lines and media/agency teams on test and campaign setup, audience syndication, asset trafficking, and tag management to ensure measurability.

Pay and Benefits

Salary: USD 105,400 - 124,000 annually

Perks:Health InsuranceDentalVision401kPaid LeavePaid HolidaysLife InsuranceParental LeaveRetirementDisability

Key Requirements

•Bachelor's degree in a related field, or equivalent work experience.
•Five to seven years of statistical and/or data analytics experience.
•Two or more years of experience in digital campaign planning and execution with hands-on CDP knowledge or equivalent.
•Experience building and publishing audience segments using a Campaign Data Platform (preferably Adobe).
•Excellent analytical thinking and the ability to communicate technical concepts to non-technical audiences.

Experience:5-7 yearsBankingFinancial servicesDigital marketing

Education:Bachelor's

Skills:Strategic thinkingClient communicationRequirements gatheringBusiness analysisAttention to detail

Tech Stack:Adobe Customer Data Platform (CDP)Query writingTrait selectionSegment conditioningLookalike modelingPropensityRelationship value predictionsDevice matching

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

U.S. Bancorp

U.S. Bancorp is the parent company of U.S. Bank, providing consumer, business, and institutional banking services including lending, payments, treasury management, wealth management, and merchant solutions across the United States.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Minneapolis, United States

Founded: 1863

Glassdoor: 3.8

Website LinkedIn Glassdoor

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U.S. Bancorp

1 week ago

CDP Campaign Segment Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Minneapolis, Atlanta, Chicago, Charlotte, Los Angeles

Workplace: Hybrid

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Key Responsibilities

•Own audience segment creation and management for multi-channel marketing initiatives.
•Research, build, test, and publish audience segments in CDP using trait selection, query writing, and segment conditioning.
•Collaborate with enterprise teams to develop customer traits, profiles, and audience segments.
•Define and document business requirements for audiences, content, calls to action, and channels/destinations.
•Consult with business lines and media/agency teams on test and campaign setup, audience syndication, asset trafficking, and tag management to ensure measurability.

Pay and Benefits

Salary: USD 105,400 - 124,000 annually

Perks:Health InsuranceDentalVision401kPaid LeavePaid HolidaysLife InsuranceParental LeaveRetirementDisability

Key Requirements

•Bachelor's degree in a related field, or equivalent work experience.
•Five to seven years of statistical and/or data analytics experience.
•Two or more years of experience in digital campaign planning and execution with hands-on CDP knowledge or equivalent.
•Experience building and publishing audience segments using a Campaign Data Platform (preferably Adobe).
•Excellent analytical thinking and the ability to communicate technical concepts to non-technical audiences.

Experience:5-7 yearsBankingFinancial servicesDigital marketing

Education:Bachelor's

Skills:Strategic thinkingClient communicationRequirements gatheringBusiness analysisAttention to detail

Tech Stack:Adobe Customer Data Platform (CDP)Query writingTrait selectionSegment conditioningLookalike modelingPropensityRelationship value predictionsDevice matching

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

U.S. Bancorp

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Minneapolis, United States

Founded: 1863

Glassdoor: 3.8

Website LinkedIn Glassdoor