Senior Product Marketing Manager

Capital.com
Warsaw, Sofia, Dubai, Cyprus, Bulgaria
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional collaboration","Communication","Stakeholder management","Analytical thinking","Problem-solving"]

Senior Product Marketing Manager responsible for end-to-end GTM for Capital.com products, partnering with product teams from early development, shaping product positioning, and ensuring consistent messaging across regions. You’ll own launch planning, cross-functional collaboration, competitive intelligence, and performance measurement, with a focus on fintech/trading products and a mindset toward AI-enabled marketing workflows.

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FursaFursa
Capital.com
Capital.com
6 months ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Senior Product Marketing Manager responsible for end-to-end GTM for Capital.com products, partnering with product teams from early development, shaping product positioning, and ensuring consistent messaging across regions. You’ll own launch planning, cross-functional collaboration, competitive intelligence, and performance measurement, with a focus on fintech/trading products and a mindset toward AI-enabled marketing workflows.
Location: Warsaw, Sofia, Dubai, Cyprus, Bulgaria
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Partner with product teams from early in the development process — contributing market insight, trader perspective, and positioning thinking before features are built, not after.
  • •Own end-to-end GTM for product launches — from positioning and messaging through to channel coordination and post-launch performance analysis.
  • •Build and maintain the messaging architecture for your product areas: what we say, to whom, in what order, and why.
  • •Work with marketing and local market teams to embed product as a pillar of brand — ensuring what we build and what we say reinforce the same story across every region and channel.
  • •Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials to keep the product story consistent across every touchpoint.

Key Requirements

  • •5+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environment
  • •Experience running GTM for multiple product launches, including scoping, briefing, cross-functional coordination, and measurement
  • •Comfort working from first principles: you can start from a product spec and arrive at a positioning document without a template
  • •Facility with data: you can pull your own analysis in Claude, Cursor or Amplitude, interpret it, and make a call
  • •A working understanding of AI tools and how to apply them in a marketing workflow — to move faster, think more clearly, and produce better briefs, not to replace judgment
Experience:5+ yearsFintechTradingFinancial services
Skills:Cross-functional collaborationCommunicationStakeholder managementAnalytical thinkingProblem-solving
Tech Stack:AmplitudeClaudeCursor

Company Brief

Capital.com
Operates an online trading platform offering CFDs, forex, commodities, indices and cryptocurrencies to retail investors and traders, combining market access with educational content, analytics, and AI-driven insights for informed trading decisions.
Industry: Trading Platforms
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2016
WebsiteLinkedIn