1 week ago

ANZ Commercial Marketing Manager

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Last checked: 21 hours agoStatus: Live

Job Summary

Own go-to-market marketing strategy for HP’s ANZ commercial product portfolio across Enterprise, Mid-Market, and SMB segments. Develop annual and quarterly 4P plans, plan and execute a 12-month integrated B2B marketing calendar, and drive ABM for key accounts with sales and category partners. Coordinate end-to-end campaign execution, leverage data dashboards and AI tools to optimize workflows, and deliver measurable pipeline and ROI.

Location: New South Wales

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Define go-to-market marketing strategies for HP’s ANZ commercial products across Enterprise, Mid-Market, and SMB segments.
•Develop annual and quarterly 4P plans, including positioning, competitive analysis, pricing strategy, customer insights, journey mapping, and message development.
•Plan, budget, and execute a 12-month roster of commercial initiatives (events, seminars, digital/social campaigns, lead generation, case studies/CRM) to drive brand preference, pipeline, and ROI.
•Build and support ABM methodologies and execute tailored campaigns for key industries (e.g., Finance, Manufacturing, High-Tech) with sales and category partners.
•Collaborate cross-functionally across regional and global teams and agencies, using data dashboards and AI tools to optimize marketing workflows and systems.

Key Requirements

•5+ years of marketing experience in the IT/ICT industry, with familiarity in enterprise-level hardware and solutions.
•A graduate degree in Marketing, Business Administration, or related field, or equivalent work experience/competence.
•Strong B2B marketing expertise across revenue-marketing, growth marketing, or field marketing with a track record in Enterprise or SMB.
•Proficiency with mainstream marketing and CRM platforms, including Microsoft Dynamics, Salesforce, and Eloqua.
•Exceptional communication, presentation, and coordination skills in matrix environments, with a growth mindset.

Experience:5+ yearsITICT

Education:Bachelor's in Marketing, Business Administration, or related discipline

Skills:CommunicationPresentationCoordinationCollaborationGrowth mindset

Tech Stack:Microsoft DynamicsSalesforceEloquaAdobe Experience ManagerGoogle AnalyticsCRMAI tools

Company Brief

Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.

Industry: Hardware Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Palo Alto, United States

Founded: 1939

Glassdoor: 3.8

Website LinkedIn

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