Trend Micro

2 weeks ago

Senior Manager, Vertical Product Marketing (Public Sector)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Lead vertical product marketing for the public sector, translating federal, state, and local buyer needs into buyer-centric messaging and go-to-market programs. Shape mission-specific narratives and content across the full funnel—web, decks, whitepapers, webinars, and demand gen—while building field enablement assets. Drive market intelligence on FedRAMP/StateRAMP/FISMA/NIST frameworks and AI/nation-state threat trends, translating insights into actionable recommendations for sales, marketing, and product teams.

Location: Ottawa, Austin

Workplace: Onsite

Employment Type: Full time

Job Function: Government & Public Administration

Seniority: Sr. Manager level

Key Responsibilities

•Develop federal, state, and local government value propositions mapping AI governance, nation-state/supply chain threats, modernization, and zero trust mandates to platform capabilities.
•Build and execute public sector GTM strategies, including audience definition, buyer journey mapping, competitive positioning, and federal-specific motions.
•Create vertical content (web pages, presentations, whitepapers, customer stories, webinars, and demand generation) and translate platform capabilities into mission-specific use cases.
•Build field and partner enablement assets such as pitch decks, talk tracks, battlecards, objection handling, and use-case briefs for federal buyers and stakeholders.
•Conduct ongoing research on relevant regulations/frameworks and threat trends, then translate insights into recommendations for sales, marketing, and product teams.

Pay and Benefits

Perks:Health InsuranceDentalLife InsurancePaid LeaveLearning Budget

Key Requirements

•5+ years in cybersecurity, enterprise SaaS, or platform software, with strong product/vertical marketing or GTM strategy experience.
•Direct experience marketing to US federal government agencies (civilian, defense, or intelligence community) and state/local governments.
•Ability to quickly understand federal procurement/acquisition processes, authorization-to-operate timelines, and AI governance mandates.
•Exceptional written and verbal communication to tailor compelling stories for customers, analysts, executives, partners, and sellers.
•Proven ability to influence cross-functional and cross-regional teams while managing multiple workstreams.

Experience:5+ yearsCybersecurityEnterprise SaaSPlatform softwarePublic sectorFederal government

Skills:CommunicationCollaborationCustomer-centric mindsetProject managementStrategic thinkingAmbiguity navigation

Tech Stack:TrendAI Vision OneFedRAMPStateRampFISMANIST 800-53NIST CSFZero trustNASPOMultiple award schedules

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Trend Micro

Global cybersecurity company providing endpoint, cloud, network, and hybrid security solutions to protect businesses and consumers from cyber threats, leveraging threat intelligence, machine learning, and automated protection across environments.

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1988

Website LinkedIn

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Trend Micro

2 weeks ago

Senior Manager, Vertical Product Marketing (Public Sector)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Ottawa, Austin

Workplace: Onsite

Employment Type: Full time

Job Function: Government & Public Administration

Seniority: Sr. Manager level

Key Responsibilities

•Develop federal, state, and local government value propositions mapping AI governance, nation-state/supply chain threats, modernization, and zero trust mandates to platform capabilities.
•Build and execute public sector GTM strategies, including audience definition, buyer journey mapping, competitive positioning, and federal-specific motions.
•Create vertical content (web pages, presentations, whitepapers, customer stories, webinars, and demand generation) and translate platform capabilities into mission-specific use cases.
•Build field and partner enablement assets such as pitch decks, talk tracks, battlecards, objection handling, and use-case briefs for federal buyers and stakeholders.
•Conduct ongoing research on relevant regulations/frameworks and threat trends, then translate insights into recommendations for sales, marketing, and product teams.

Pay and Benefits

Perks:Health InsuranceDentalLife InsurancePaid LeaveLearning Budget

Key Requirements

•5+ years in cybersecurity, enterprise SaaS, or platform software, with strong product/vertical marketing or GTM strategy experience.
•Direct experience marketing to US federal government agencies (civilian, defense, or intelligence community) and state/local governments.
•Ability to quickly understand federal procurement/acquisition processes, authorization-to-operate timelines, and AI governance mandates.
•Exceptional written and verbal communication to tailor compelling stories for customers, analysts, executives, partners, and sellers.
•Proven ability to influence cross-functional and cross-regional teams while managing multiple workstreams.

Experience:5+ yearsCybersecurityEnterprise SaaSPlatform softwarePublic sectorFederal government

Skills:CommunicationCollaborationCustomer-centric mindsetProject managementStrategic thinkingAmbiguity navigation

Tech Stack:TrendAI Vision OneFedRAMPStateRampFISMANIST 800-53NIST CSFZero trustNASPOMultiple award schedules

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Trend Micro

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1988

Website LinkedIn