Brand and Content Strategist

Dust
Paris, San Francisco, New York
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 5-7 yearsSkills: ["Editorial judgment","Storytelling","Strategic thinking","Cross-functional collaboration","Measurement and optimization"]

Own a senior, strategy-led brand and content function that defines what stories Dust tells, who they’re for, where they appear, and how they drive business outcomes across the funnel. Lead global content strategy for the US and Europe, build flagship multi-format customer storytelling programs, and scale production through partners, contractors, and cross-functional teammates. Establish editorial standards, voice, and measurement systems to continually refine results.

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Dust
Dust
2 days ago

Brand and Content Strategist

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Last checked: 23 hours agoStatus: Live

Job Summary

Own a senior, strategy-led brand and content function that defines what stories Dust tells, who they’re for, where they appear, and how they drive business outcomes across the funnel. Lead global content strategy for the US and Europe, build flagship multi-format customer storytelling programs, and scale production through partners, contractors, and cross-functional teammates. Establish editorial standards, voice, and measurement systems to continually refine results.
Location: Paris, San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Define Dust’s global brand and content strategy across social, video, customer, community, and editorial channels.
  • •Translate company narrative and positioning into a distinctive US and Europe content strategy and content roadmap.
  • •Build flagship multi-format customer storytelling programs and champion the AI Operators narrative.
  • •Scale storytelling through partners and internal voices by creating playbooks, briefs, workflows, and a creative network.
  • •Connect content to business outcomes by defining success metrics and building measurement systems to refine strategy.

Key Requirements

  • •5-7+ years of content or brand strategy experience at a fast-growing B2B software company.
  • •Ability to think like a media company operating inside a marketing org, with a strong editorial point of view.
  • •Strong understanding of modern distribution across social-first content, LinkedIn dynamics, video, community, and creator-style playbooks in an enterprise context.
  • •Proven ability to write and tell stories across formats and topics, making complex technology clear, credible, and compelling.
  • •Experience connecting content to business results using qualitative and quantitative signals, and scaling through others (cross-functional teams, customers, agencies, freelancers).
Experience:5-7 yearsB2B softwareFast-growingAI
Skills:Editorial judgmentStorytellingStrategic thinkingCross-functional collaborationMeasurement and optimization

Company Brief

Dust
Builds customizable, enterprise AI assistants (agents) that connect to a company’s internal data and tools, enabling teams to design and deploy specialized workflows and automations without building their own foundation models.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Revenue: USD 1M to 5M
Growth: Early Stage Startup
Funding: Series A
Headquarters: Paris, France
Founded: 2023
Glassdoor
Glassdoor: 5.0
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