Senior Vertical Strategy Manager, F&B

Adyen
Amsterdam, New York
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 7+ yearsSkills: ["Strategic thinking","Analytical depth","Customer-centricity","Verbal communication","Stakeholder influence"]

Own the commercial growth and success of the F&B vertical at Adyen as part of the Commercial Strategy & GTM team. Define and drive global go-to-market strategy, create playbooks, competitive analysis, and business cases, and act as the F&B subject matter expert. Partner with product and the Head of F&B/Hospitality to inform pricing, packaging, segmentation, and product/partnership opportunities across NA and EMEA.

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FursaFursa
Adyen
Adyen
1 month ago

Senior Vertical Strategy Manager, F&B

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Last checked: 18 hours agoStatus: Live

Job Summary

Own the commercial growth and success of the F&B vertical at Adyen as part of the Commercial Strategy & GTM team. Define and drive global go-to-market strategy, create playbooks, competitive analysis, and business cases, and act as the F&B subject matter expert. Partner with product and the Head of F&B/Hospitality to inform pricing, packaging, segmentation, and product/partnership opportunities across NA and EMEA.
Location: Amsterdam, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Own the health and performance of the F&B vertical to support general management and strategic direction.
  • •Define and drive global commercial strategy for F&B, producing go-to-market playbooks, competitive analysis, and business cases.
  • •Serve as the internal and external SME for F&B, understanding POS, loyalty, and channels including online, drive-thru, and kiosk.
  • •Analyze customer behavior to identify opportunities for product innovation, differentiation, and strategic ecosystem partnerships.
  • •Develop and maintain customer segmentation and inform growth initiatives using industry trends, emerging technologies, and regulatory changes.
Travel: Medium travel

Key Requirements

  • •7+ years of experience combining deep F&B industry knowledge (restaurants, coffee, and/or F&B vertical SaaS) with expertise in payments or financial technology.
  • •Strong passion for the F&B space with a customer-centric mindset focused on customer success.
  • •Ability to develop data-backed strategies and navigate complex blockers to achieve commercial goals.
  • •Experience and passion for GTM strategy and execution.
  • •Ability to translate customer feedback into tangible, data-driven business cases that drive influence.
Experience:7+ yearsF&BRestaurantsCoffee shopsBarsCateringFood deliverySaaSPaymentsFinancial technology
Skills:Strategic thinkingAnalytical depthCustomer-centricityVerbal communicationStakeholder influence
Languages:English

Company Brief

Adyen
Global payments company providing a unified platform for accepting payments, risk management, and financial services to merchants and enterprises across online, mobile, and in-store channels.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2006
WebsiteLinkedIn