9 hours ago

Senior Global Product Marketing Manager Ads

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Drive GTM and commercialization for new TikTok Search Ads products and features, defining value propositions, target segments, and monetization approaches. Partner with Product, Engineering, and Sales to influence the Search Ads product roadmap using market trends, competitive intelligence, and advertiser data. Lead OKR-based operating rhythms, develop activation and onboarding frameworks, and scale best-practice playbooks to improve advertiser onboarding and campaign performance.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead GTM and commercialization for new Search Ads products and features, including value propositions, target segments, and monetization approaches.
•Synthesize market trends, competitive intelligence, and advertiser data to advise Product and Engineering and shape the Search Ads product roadmap.
•Identify macro-trends, white-space opportunities, and vertical-specific strategies to accelerate market penetration and maximize advertiser ROI.
•Partner between Product and Sales to establish shared OKRs and operating rhythms that drive Search Ads revenue growth.
•Develop search activation frameworks and best-practice playbooks to improve advertiser onboarding and campaign performance at scale.

Key Requirements

•BA/BS degree in Business, Economics, Marketing, or a related field.
•5+ years in product strategy, product operations, GTM, management consulting, or ad tech commercialization.
•Demonstrated ability to influence product roadmaps and lead cross-functional initiatives without direct authority.
•Advanced analytical skills to translate campaign data and marketplace metrics into executive-level narratives.
•Deep understanding of digital advertising, specifically search advertising, auction-based systems, and performance marketing KPIs.

Experience:5+ yearsAd techDigital advertisingPerformance marketingSearch advertising

Education:Bachelor's

Skills:Executive communicationStakeholder managementAnalytical thinkingStrategic advisoryCross-functional collaboration

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

9 hours ago

Senior Global Product Marketing Manager Ads

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead GTM and commercialization for new Search Ads products and features, including value propositions, target segments, and monetization approaches.
•Synthesize market trends, competitive intelligence, and advertiser data to advise Product and Engineering and shape the Search Ads product roadmap.
•Identify macro-trends, white-space opportunities, and vertical-specific strategies to accelerate market penetration and maximize advertiser ROI.
•Partner between Product and Sales to establish shared OKRs and operating rhythms that drive Search Ads revenue growth.
•Develop search activation frameworks and best-practice playbooks to improve advertiser onboarding and campaign performance at scale.

Key Requirements

•BA/BS degree in Business, Economics, Marketing, or a related field.
•5+ years in product strategy, product operations, GTM, management consulting, or ad tech commercialization.
•Demonstrated ability to influence product roadmaps and lead cross-functional initiatives without direct authority.
•Advanced analytical skills to translate campaign data and marketplace metrics into executive-level narratives.
•Deep understanding of digital advertising, specifically search advertising, auction-based systems, and performance marketing KPIs.

Experience:5+ yearsAd techDigital advertisingPerformance marketingSearch advertising

Education:Bachelor's

Skills:Executive communicationStakeholder managementAnalytical thinkingStrategic advisoryCross-functional collaboration

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn