Lead Brand Marketing Strategist - Global Payment

ByteDance
San Jose
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Business acumen","Analytical thinking","Brand positioning","Data-driven optimization"]

Own end-to-end brand architecture and positioning for international payment and fintech products, creating a clear 0-to-1 brand roadmap. Translate consumer psychology across overseas markets into trust-building brand identities. Drive viral, data-driven growth through TikTok and the ByteDance ecosystem using short-form video, live streaming, and KOL/UGC campaigns. Define conversion funnels, track brand KPIs (Brand NPS, CAC, ROI, new user conversion, DAU), and partner cross-functionally to deliver campaigns with full fidelity.

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FursaFursa
ByteDance
ByteDance
1 month ago

Lead Brand Marketing Strategist - Global Payment

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 30 days agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own end-to-end brand architecture and positioning for international payment and fintech products, creating a clear 0-to-1 brand roadmap. Translate consumer psychology across overseas markets into trust-building brand identities. Drive viral, data-driven growth through TikTok and the ByteDance ecosystem using short-form video, live streaming, and KOL/UGC campaigns. Define conversion funnels, track brand KPIs (Brand NPS, CAC, ROI, new user conversion, DAU), and partner cross-functionally to deliver campaigns with full fidelity.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end brand architecture and positioning for international payment and financial products, delivering a long-term brand roadmap with milestones.
  • •Develop deep expertise in consumer psychology and financial behavior across overseas markets, translating insights into locally resonant brand identities.
  • •Leverage TikTok and the ByteDance global ecosystem to design high-virality brand campaigns and breakthrough fintech/payment launches.
  • •Define conversion funnels and build a brand equity measurement framework; monitor Brand NPS, CAC, ROI, new user conversion rate, and DAU to iterate continuously.
  • •Partner cross-functionally (Product, Engineering, Operations, PR, Monetization, and local teams) and manage overseas creative agencies, media buying partners, and KOL networks.

Key Requirements

  • •Bachelor’s degree or above.
  • •5+ years of brand marketing experience at a major internet company or leading fintech/cross-border payments organization.
  • •Proven 0-to-1 track record of building overseas brands from the ground up.
  • •Deep hands-on knowledge of global social platforms (native content formats, algorithmic distribution, and monetization playbooks).
  • •Strong business acumen and analytical capability to connect brand intuition with growth modeling.
Experience:5+ yearsFintechCross-border payments
Education:Bachelor's
Skills:Business acumenAnalytical thinkingBrand positioningData-driven optimization
Tech Stack:TikTok

Company Brief

ByteDance
Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Beijing, China
Founded: 2012
WebsiteLinkedIn