Digital Marketing Creative Manager – Domestic

Sony Music
Jakarta
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Communication","Attention to detail","Stakeholder management","Data-driven thinking","Project management"]

Lead domestic digital campaign strategy and execution for local frontline releases, turning artist vision into culturally relevant, data-informed campaigns. Drive audience growth and fan engagement across Spotify, YouTube, TikTok, Instagram, and X, while managing end-to-end release rollout with cross-functional marketing and creative partners. Track performance across streaming and social metrics, deliver reporting and insights, and use market/consumer trends to refine targeting and content strategies.

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FursaFursa
Sony Music
Sony Music
1 month ago

Digital Marketing Creative Manager – Domestic

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Lead domestic digital campaign strategy and execution for local frontline releases, turning artist vision into culturally relevant, data-informed campaigns. Drive audience growth and fan engagement across Spotify, YouTube, TikTok, Instagram, and X, while managing end-to-end release rollout with cross-functional marketing and creative partners. Track performance across streaming and social metrics, deliver reporting and insights, and use market/consumer trends to refine targeting and content strategies.
Location: Jakarta
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive audience growth and fan engagement across key digital platforms for releases and artist brands.
  • •Manage campaign execution from pre-release through post-release in collaboration with marketing, commercial, creative, and artist teams.
  • •Monitor campaign performance across streaming, social, and content metrics and optimize in real time.
  • •Provide reporting and actionable insights to improve future releases, audience strategy, and digital marketing impact.
  • •Track digital trends, audience behavior, and competitor activity to identify new campaign opportunities and refine targeting and content strategy.

Pay and Benefits

Perks:Health InsuranceLife Insurance

Key Requirements

  • •4–6 years of experience in digital marketing, music, entertainment, or a related industry.
  • •Hands-on experience planning and executing digital campaigns across Spotify, YouTube, TikTok, Instagram, and X.
  • •Strong understanding of audience growth, content strategy, and digital performance metrics (reach, engagement, streaming).
  • •Ability to manage multiple releases and campaign timelines while coordinating with cross-functional teams and external partners.
  • •Clear communication skills with strong attention to detail and project management.
Experience:4-6 yearsMusicEntertainmentDigital marketing
Skills:CommunicationAttention to detailStakeholder managementData-driven thinkingProject management
Languages:English
Tech Stack:SpotifyYouTubeTikTokInstagramXStreamingSocial media

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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