Product Marketing Manager, Monetization

Figma
San Francisco, New York
Workplace: HybridFull timeUSD 153,000 - 317,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Collaboration","Go-to-market","Strategic thinking","Problem-solving"]

Lead end-to-end product marketing for Figma’s monetization initiatives, shaping go-to-market for billing, pricing, and admin features. Translate complex product changes into clear customer communications for admins and buyers, develop GTM strategies for large organizations, and enable Enterprise sales while collaborating on cross-functional campaigns across onboarding, activation, and retention.

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FursaFursa
Figma
Figma
2 months ago

Product Marketing Manager, Monetization

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead end-to-end product marketing for Figma’s monetization initiatives, shaping go-to-market for billing, pricing, and admin features. Translate complex product changes into clear customer communications for admins and buyers, develop GTM strategies for large organizations, and enable Enterprise sales while collaborating on cross-functional campaigns across onboarding, activation, and retention.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end product marketing efforts for Figma's billing, pricing, and monetization initiatives—including external communications, messaging, and launch strategy for plan updates and new offerings
  • •Craft clear, concise customer communications that help admins and buyers navigate complex changes
  • •Develop go-to-market strategies for product launches that help large organizations manage and scale Figma effectively—ranging from 0 → 1 initiatives to feature enhancements
  • •Equip Sales with the resources they need to position Figma’s Enterprise capabilities with confidence, so they can grow and win accounts
  • •Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention

Pay and Benefits

Salary: USD 153,000 - 317,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionRetirementRemote WorkLearning BudgetCell Phone

Key Requirements

  • •5+ years of experience in product marketing with experience supporting Enterprise customers and bringing new products or monetization models to market
  • •Experience crafting customer-facing communications for billing, pricing, or other high-stakes product changes
  • •Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement
  • •Experience partnering with Product teams and driving alignment with executive partners
  • •Comfort with complexity—whether that's pricing models, billing logic, admin workflows, or AI features, you're willing to dig in and learn
Experience:5+ yearsEnterpriseSaaSDesign tooling
Skills:CommunicationCollaborationGo-to-marketStrategic thinkingProblem-solving
Languages:English
Tech Stack:AI

Company Brief

Figma
Design collaboration platform for teams that enables interface design, prototyping, and real-time collaboration in the browser. Figma streamlines product design workflows, handoff to developers, and design system management for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn