8 months ago

Copywriter

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own and elevate CRED’s voice across product, marketing, campaigns, comms, and content platforms. Shape how language drives perception, behaviour, and trust, and lead narratives for major launches across app, films, and brand activations. Partner cross-functionally so product, design, marketing, and PR speak with one intelligent voice, while building communication frameworks and a bold, unmistakably CRED writing culture.

Location: Bengaluru

Workplace: Onsite

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

•Own CRED’s voice across the ecosystem including product, marketing, campaigns, and comms; raise, protect, and evolve the standard.
•Shape how language drives perception, behaviour, and trust, including developing how language is understood across the organization.
•Drive narratives for major launches across app, films, brand campaigns, activations, and content platforms.
•Lead cross-functional storytelling to align product, design, marketing, and PR to one voice and one level of intelligence.
•Architect communication frameworks for new products, verticals, and experiences; defend quality, articulate rationale, and negotiate for time and space.

Pay and Benefits

Perks:Health InsurancePaid LeaveMeal Allowance

Key Requirements

•Understand tone, semiotics, audience engineering, and the psychology behind how language moves people.
•Bring a point of view and know the difference between humor and wit, and confidence versus noise.
•Have led creative or copy teams before and elevated quality through structure.
•Critique, elevate, and build; able to provide decisive feedback.
•Read widely and think deeply, with strong judgment on excellent writing in products, brands, and platforms.

Skills:ToneSemioticsAudience engineeringPsychologyLeadershipCritiqueDecisive feedback

Company Brief

Cred

CRED is an Indian fintech platform that rewards users for paying credit card bills, offering curated financial products, rewards, and lending services to creditworthy customers through a membership-based app.

Industry: Payments

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: Bengaluru, India

Founded: 2018

Website LinkedIn

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Cred

8 months ago

Copywriter

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Bengaluru

Workplace: Onsite

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

•Own CRED’s voice across the ecosystem including product, marketing, campaigns, and comms; raise, protect, and evolve the standard.
•Shape how language drives perception, behaviour, and trust, including developing how language is understood across the organization.
•Drive narratives for major launches across app, films, brand campaigns, activations, and content platforms.
•Lead cross-functional storytelling to align product, design, marketing, and PR to one voice and one level of intelligence.
•Architect communication frameworks for new products, verticals, and experiences; defend quality, articulate rationale, and negotiate for time and space.

Pay and Benefits

Perks:Health InsurancePaid LeaveMeal Allowance

Key Requirements

•Understand tone, semiotics, audience engineering, and the psychology behind how language moves people.
•Bring a point of view and know the difference between humor and wit, and confidence versus noise.
•Have led creative or copy teams before and elevated quality through structure.
•Critique, elevate, and build; able to provide decisive feedback.
•Read widely and think deeply, with strong judgment on excellent writing in products, brands, and platforms.

Skills:ToneSemioticsAudience engineeringPsychologyLeadershipCritiqueDecisive feedback

Company Brief

Cred

Industry: Payments

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: Bengaluru, India

Founded: 2018

Website LinkedIn