Growth Lead, Northeast Asia

OKX
Hong Kong, Singapore
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Analytical capability","Communication","Cross-functional collaboration","Leadership","Market judgment"]

Own product growth marketing for Northeast Asia, driving measurable outcomes across acquisition, activation, trading activity, retention, and revenue. Deeply understand CeFi and crypto trading products (Spot, Derivatives, Earn, Copy Trading, Trading Bots, VIP offerings) to identify growth-driving features per market. Build product-led GTM strategies using user funnel data, competitor insights, and customer segmentation, while aligning with Product, BD, VIP, Affiliate, and local teams under varying regulatory environments.

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FursaFursa
OKX
OKX
4 days ago

Growth Lead, Northeast Asia

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own product growth marketing for Northeast Asia, driving measurable outcomes across acquisition, activation, trading activity, retention, and revenue. Deeply understand CeFi and crypto trading products (Spot, Derivatives, Earn, Copy Trading, Trading Bots, VIP offerings) to identify growth-driving features per market. Build product-led GTM strategies using user funnel data, competitor insights, and customer segmentation, while aligning with Product, BD, VIP, Affiliate, and local teams under varying regulatory environments.
Location: Hong Kong, Singapore
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the NEA product growth marketing strategy focused on measurable business outcomes across acquisition, activation, trading activity, retention, and revenue.
  • •Develop expertise in CeFi products and crypto trading (Spot, Derivatives, Earn, Copy Trading, Trading Bots, VIP products) and identify growth drivers per market.
  • •Build and execute product-led GTM strategies based on local user behavior, competitor dynamics, and market opportunities.
  • •Collaborate with Product, Business, BD, VIP, Affiliate, and regional teams to translate product capabilities into acquisition, conversion, and monetization opportunities.
  • •Use funnel and segmentation data to identify growth bottlenecks and continuously optimize campaigns, positioning, incentives, conversion journeys, and user targeting.

Pay and Benefits

Perks:Health InsuranceMeal AllowanceLearning Budget

Key Requirements

  • •Strong CeFi and crypto product knowledge, including how centralized exchanges work and key trading products and user journeys.
  • •Strong product sense to identify product-market gaps and translate product capabilities into compelling growth propositions.
  • •Highly data-driven, commercially minded approach to diagnose bottlenecks, prioritize opportunities, and measure marketing impact on user and revenue growth.
  • •Deep understanding of digital growth tools and mechanics, including performance marketing, CRM/lifecycle marketing, referral, affiliate, KOL/influencer channels, promotions, incentives, and conversion optimization.
  • •Experience driving measurable product or business growth (not primarily branding/events/community), plus market judgment across regulatory environments and crypto user behavior.
  • •Fluency in 1 or more NEA languages and English.
Experience:CryptoCeFi
Skills:Analytical capabilityCommunicationCross-functional collaborationLeadershipMarket judgment
Languages:English
Tech Stack:CRM

Company Brief

OKX
Global cryptocurrency exchange and Web3 technology provider offering spot and derivatives trading, custody, wallet services, and blockchain infrastructure to retail and institutional users worldwide.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Victoria, Seychelles
Founded: 2017
WebsiteLinkedIn