Senior Director, Growth Marketing

Sony Interactive Entertainment
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 12-15 yearsEducation: bachelorsSkills: ["Leadership","Data-driven decision-making","Strategic thinking","Communication","Stakeholder management"]

Lead growth marketing strategy for PlayStation Plus and PlayStation’s D2C businesses, including Store and Direct. Drive bottom-of-the-funnel conversion, performance measurement, and globally aligned go-to-market campaigns using insights, analytics, and digital performance tactics. Own annual strategic planning and budget recommendations, influence cross-functional product and consumer initiatives, and manage and develop a geographically dispersed growth marketing team.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Sony Interactive Entertainment
Sony Interactive Entertainment
1 day ago

Senior Director, Growth Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead growth marketing strategy for PlayStation Plus and PlayStation’s D2C businesses, including Store and Direct. Drive bottom-of-the-funnel conversion, performance measurement, and globally aligned go-to-market campaigns using insights, analytics, and digital performance tactics. Own annual strategic planning and budget recommendations, influence cross-functional product and consumer initiatives, and manage and develop a geographically dispersed growth marketing team.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Maximize revenue potential for PlayStation DTC (Store/Direct) and Services (Plus) business lines.
  • •Own bottom-of-the-funnel conversion strategies and measure performance against business targets.
  • •Lead marketing strategy and execution for Store and Services, from insight through evaluation.
  • •Drive end-to-end go-to-market campaigns using digital and performance tactics, leveraging insights and analytics.
  • •Manage, recruit, develop, and retain a high-performance, globally dispersed growth marketing team.
Travel: Medium travel

Pay and Benefits

Perks:Health InsuranceDentalHolidayGym Membership

Key Requirements

  • •Bachelor’s degree in Business, Marketing, Advertising, or a related discipline (Master’s/MBA or equivalent preferred).
  • •12–15+ years of progressive marketing experience with significant leadership experience in gaming, entertainment, technology, eCommerce, or similar high-growth environments.
  • •Track record of developing and leading data-driven growth marketing strategies across acquisition, lifecycle, retention, engagement, and performance.
  • •Deep eCommerce-led experience across physical and digital products, services, or content.
  • •Experience delivering personalized, one-to-one consumer communications at scale using customer data, segmentation, automation, and experimentation.
Experience:12-15 yearsGamingEntertainmentTechnologyE-commerceConsumerDigital services
Education:Bachelor's in Business, Marketing, Advertising
Skills:LeadershipData-driven decision-makingStrategic thinkingCommunicationStakeholder management
Languages:English
Tech Stack:Customer dataSegmentationAutomationExperimentationPaid mediaAnalytics

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn