Senior Business Analyst, New verticals (Bangkok Based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Business OperationsSkills: ["Analytical thinking","Organizational skills","Attention to detail","Independent working","Stakeholder management"]

Define and execute go-to-market strategy for a new Agoda B2C fintech product across multiple markets. Own initiatives driving acquisition, activation, transaction growth, loyalty top-ups, and customer engagement. Plan and optimize the product funnel and performance marketing channels (paid search, app campaigns, affiliates), incentives, onboarding, and messaging. Build dashboards and reporting using SQL and BI tools, while partnering with product, fintech, legal, and compliance to ensure accurate, compliant campaigns and user-friendly communications.

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FursaFursa
Agoda
Agoda
1 day ago

Senior Business Analyst, New verticals (Bangkok Based, relocation provided)

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Last checked: 13 hours agoStatus: Live

Job Summary

Define and execute go-to-market strategy for a new Agoda B2C fintech product across multiple markets. Own initiatives driving acquisition, activation, transaction growth, loyalty top-ups, and customer engagement. Plan and optimize the product funnel and performance marketing channels (paid search, app campaigns, affiliates), incentives, onboarding, and messaging. Build dashboards and reporting using SQL and BI tools, while partnering with product, fintech, legal, and compliance to ensure accurate, compliant campaigns and user-friendly communications.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Help define the product customer value proposition and go-to-market strategy across markets.
  • •Design product optimization strategy across the full funnel using business metrics such as acquisition, activation, and transaction growth.
  • •Execute and optimize marketing strategies and channels, including paid search, app campaigns, affiliates, and KOL initiatives.
  • •Work with product and design to shape onboarding, in-app messaging, and key user journeys.
  • •Build and continuously improve dashboards, reporting, and processes; collaborate with fintech, legal, and compliance to ensure campaigns and messaging are accurate and compliant.

Key Requirements

  • •At least 3 years of experience running strategic initiatives in e-commerce, consulting, OTA, or fintech/financial services.
  • •Strong analytical skills using CAC, LTV, activation, retention, payback, and cohort metrics to evaluate performance.
  • •Ability to pull and analyze data using SQL and/or self-serve BI tools.
  • •Demonstrated builder mindset: operate in ambiguity, set up new processes, and figure things out without a playbook.
  • •Excellent English verbal and written communication plus strong stakeholder management across multiple teams and departments.
Experience:FintechE-commerceOTAConsultingFinancial services
Skills:Analytical thinkingOrganizational skillsAttention to detailIndependent workingStakeholder management
Languages:English
Tech Stack:SQLDashboardsBI toolsPerformance metrics

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn