Product Manager - Marketing Technology (6 Month Fixed Term Contract)

Canva
Melbourne
Workplace: HybridContractFunction: Product ManagementSkills: ["Communication","Prioritisation","Product judgement","Data analysis","Stakeholder management"]

Own delivery of the B2B lead engine roadmap, from demand capture through qualified Sales handoff. Improve how qualified opportunities are scored, enriched, routed, and activated using customer, account, and behavioral context. Collaborate across Sales, Marketing, engineering, designers, and analysts to ship web and shared-platform improvements, using CRO, experimentation, measurement, and iteration to lift lead quality, speed to follow-up, and conversion.

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Canva
Canva
18 hours ago

Product Manager - Marketing Technology (6 Month Fixed Term Contract)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own delivery of the B2B lead engine roadmap, from demand capture through qualified Sales handoff. Improve how qualified opportunities are scored, enriched, routed, and activated using customer, account, and behavioral context. Collaborate across Sales, Marketing, engineering, designers, and analysts to ship web and shared-platform improvements, using CRO, experimentation, measurement, and iteration to lift lead quality, speed to follow-up, and conversion.
Location: Melbourne
Workplace: Hybrid
Employment Type: Contract · 6 months
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own delivery of the B2B lead engine roadmap, from demand capture through qualified Sales handoff.
  • •Partner with Sales and Marketing to identify pipeline leaks and prioritise fixes for conversion and revenue.
  • •Improve qualification, prioritisation, routing, and activation using customer, account, and behavioural context.
  • •Use CRO, experimentation, and customer insight to improve how B2B visitors discover, engage with, and express demand.
  • •Manage projects end to end—scoping, build, launch, measurement, iteration—and communicate progress to senior stakeholders.

Key Requirements

  • •Solid experience as a Product Manager working on B2B or SaaS products, ideally across the leads funnel (lead scoring, enrichment, routing, or sales-facing tooling).
  • •Experience partnering closely with Sales and Marketing and understanding how marketing and sales systems fit together (CRM, marketing automation, lead management tools).
  • •Experience improving customer-facing web experiences using conversion rate optimisation (CRO), experimentation, and customer insight.
  • •Comfort with data (qualitative and quantitative) to self-serve, analyze results, and make evidence-based decisions.
  • •Strong communication and product judgement, with a track record of measurement and iteration to improve system performance.
Experience:B2BSaaSCROExperimentation
Skills:CommunicationPrioritisationProduct judgementData analysisStakeholder management
Languages:English

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
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