Attentive

3 months ago

Principal Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Shape the AI narrative for an omnichannel platform by building a durable messaging and storytelling framework that translates complex AI capabilities into clear customer value. Lead omnichannel storytelling across web, campaigns, lifecycle, sales, events, and partner channels, ensuring consistent communication across a multi-product ecosystem. Own GTM strategy for platform launches, align with Product, Demand Gen, Sales, and Customer Success, and influence roadmap conversations using market and competitive insights.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and position AI + omnichannel messaging by developing a durable storytelling and messaging framework across personalization, automation, and orchestration.
•Lead omnichannel storytelling at scale across web, campaigns, lifecycle, sales, events, and partner channels with consistent messaging across a multi-product ecosystem.
•Own go-to-market strategy for platform launches and align execution with Product, Demand Gen, Sales, and Customer Success.
•Partner with senior leadership to set product marketing strategy and narrative direction and serve as a trusted advisor on messaging for high-visibility initiatives.
•Conduct market, customer, and competitive research to inform positioning, messaging, and GTM strategy and refine narratives based on performance and feedback.

Pay and Benefits

Salary: USD 130,000 - 170,000 annually

Equity and Bonus:Equity

Key Requirements

•8–12+ years of product marketing experience in B2B SaaS, ideally on technical or platform products.
•Experience marketing AI-powered products (e.g., generative AI, agents, automation, personalization, or data platforms).
•Proven ability to lead complex positioning and messaging initiatives with visibility to senior leadership and executives.
•Exceptional ability to simplify complex concepts while maintaining depth and credibility.
•Strong executive presence and communication skills; experience influencing cross-functional stakeholders.

Experience:8-12 yearsB2B SaaSAI-powered products

Skills:StorytellingExecutive communicationCross-functional influenceCollaborationMentoring

Languages:English

Tech Stack:AIGenerative AISMSRCSEmailPush notificationsPersonalizationAutomationOrchestrationData platforms

Company Brief

Attentive

Provides a mobile messaging and personalization platform that helps brands engage customers via SMS, email, and onsite messaging to drive sales, retention, and personalized marketing at scale.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 2016

Website LinkedIn

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Attentive

3 months ago

Principal Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and position AI + omnichannel messaging by developing a durable storytelling and messaging framework across personalization, automation, and orchestration.
•Lead omnichannel storytelling at scale across web, campaigns, lifecycle, sales, events, and partner channels with consistent messaging across a multi-product ecosystem.
•Own go-to-market strategy for platform launches and align execution with Product, Demand Gen, Sales, and Customer Success.
•Partner with senior leadership to set product marketing strategy and narrative direction and serve as a trusted advisor on messaging for high-visibility initiatives.
•Conduct market, customer, and competitive research to inform positioning, messaging, and GTM strategy and refine narratives based on performance and feedback.

Pay and Benefits

Salary: USD 130,000 - 170,000 annually

Equity and Bonus:Equity

Key Requirements

•8–12+ years of product marketing experience in B2B SaaS, ideally on technical or platform products.
•Experience marketing AI-powered products (e.g., generative AI, agents, automation, personalization, or data platforms).
•Proven ability to lead complex positioning and messaging initiatives with visibility to senior leadership and executives.
•Exceptional ability to simplify complex concepts while maintaining depth and credibility.
•Strong executive presence and communication skills; experience influencing cross-functional stakeholders.

Experience:8-12 yearsB2B SaaSAI-powered products

Skills:StorytellingExecutive communicationCross-functional influenceCollaborationMentoring

Languages:English

Tech Stack:AIGenerative AISMSRCSEmailPush notificationsPersonalizationAutomationOrchestrationData platforms

Company Brief

Attentive

Provides a mobile messaging and personalization platform that helps brands engage customers via SMS, email, and onsite messaging to drive sales, retention, and personalized marketing at scale.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 2016

Website LinkedIn