Consumer Insights Manager CE

Pernod Ricard
Warsaw
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical thinking","Structured problem-solving","Storytelling","Stakeholder management","Learning agility"]

Lead consumer, shopper, and market insight initiatives that translate trends and research findings into clear recommendations for brand strategy and commercial growth. Partner with Marketing, Sales, Trade Marketing, Digital Marketing, RGM, and Business Intelligence to connect consumer understanding to performance. Manage end-to-end qualitative and quantitative research, build a Poland consumer insights agenda, and support Central Europe knowledge sharing across markets.

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Pernod Ricard
Pernod Ricard
1 month ago

Consumer Insights Manager CE

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Job Summary

Lead consumer, shopper, and market insight initiatives that translate trends and research findings into clear recommendations for brand strategy and commercial growth. Partner with Marketing, Sales, Trade Marketing, Digital Marketing, RGM, and Business Intelligence to connect consumer understanding to performance. Manage end-to-end qualitative and quantitative research, build a Poland consumer insights agenda, and support Central Europe knowledge sharing across markets.
Location: Warsaw
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with brand teams and cross-functional stakeholders to support brand strategy, innovation, communication, activation, and portfolio decisions.
  • •Lead end-to-end insight and research projects, from defining business questions and methodologies to delivering actionable recommendations.
  • •Manage a portfolio of initiatives including brand tracking, segmentation, innovation and communication testing, shopper studies, and post-activation learning.
  • •Develop and execute the consumer insight agenda for Poland and translate consumer and market trends into business implications.
  • •Build and evolve a knowledge base, embed insights into planning and decision-making, and support selected Central Europe insight initiatives.

Pay and Benefits

Perks:PensionHealth InsuranceDentalLife Insurance

Key Requirements

  • •University degree in psychology, social sciences, economics, marketing, or a related field.
  • •Minimum 5 years of experience in consumer insights, market research, strategic insights, brand strategy, or related areas, ideally within FMCG, alcohol, or consumer goods.
  • •Excellent analytical, structured problem-solving, and storytelling skills.
  • •Strong experience designing and managing qualitative and quantitative research projects end-to-end.
  • •Fluent Polish and English, with the ability to translate insights into clear business recommendations and influence decisions across functions.
Experience:5+ years
Education:
Skills:Analytical thinkingStructured problem-solvingStorytellingStakeholder managementLearning agility
Languages:PolishEnglish

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn