Manager, Product Proposition and Marketing - Hang Seng Insurance - Hang Seng Bank (HK)

Lead insurance product proposition and marketing for Life Product Department, owning product marketing initiatives from new launches and revamps to product collateral and regulatory disclosures. Develop core customer-driven product value propositions, manage product content for the public website, and collaborate with Digital and internal sales platforms. Ensure compliance with IA and HKMA requirements, run governance and approval forums for product materials, and oversee marketing budget planning and vendor-related activities.