The Kraft Heinz Company

2 days ago

Senior Manager, Field Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Lead regional field marketing for one of four U.S. regions, translating national brand strategy into relevant local market programs and brand extensions. Serve as the local marketing expert, bringing forward insights and trends to improve activations. Partner closely with Away From Home Brand, Marketing, Sales, equipment teams, and external customers/operators to deliver high-quality activation plans with speed, agility, and strong in-market impact.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Translate national brand strategy into regional and local market programs, including brand extensions and Heinz Verified activations across key verticals.
•Serve as the local market expert for the assigned region by monitoring trends, competitive activity, and operator insights; provide recommendations based on market intelligence.
•Lead execution of brand extensions and partnership activations across the region by partnering with internal and external stakeholders to ensure operationally strong, locally relevant programs.
•Support flawless program execution by partnering with local Sales teams, agencies, customers, and operators; monitor quality, address issues quickly, and ensure contractual compliance.
•Collaborate cross-functionally with Marketing, Sales, and other teams to align priorities and integrate plans; connect field feedback back into broader marketing strategy and planning.

Travel: Extensive travel

Pay and Benefits

Salary: USD 120,800 - 151,000 annually

Perks:MedicalDentalVisionPaid Leave401kDisabilityLife InsuranceEmployee Assistance

Key Requirements

•Bachelor’s degree in business, marketing, or a related field required; MBA with a marketing focus preferred.
•5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG sales, or related commercial roles.
•Experience developing and delivering brand management or field marketing programs with strong creative and strategic thinking.
•Strong ability to influence and build credibility with internal and external partners at all levels.
•Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and willingness to travel up to 50%.

Experience:5-7 years

Education:Bachelor's in business, marketing, or a related field

Skills:Strategic thinkingCreative problem solvingCommunicationCollaborationOrganizational agilityProblem-solvingAnalytical thinkingAbility to prioritize

Tech Stack:Microsoft Office SuiteWordExcelPowerPointOutlook

Company Brief

The Kraft Heinz Company

The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn

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The Kraft Heinz Company

2 days ago

Senior Manager, Field Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Translate national brand strategy into regional and local market programs, including brand extensions and Heinz Verified activations across key verticals.
•Serve as the local market expert for the assigned region by monitoring trends, competitive activity, and operator insights; provide recommendations based on market intelligence.
•Lead execution of brand extensions and partnership activations across the region by partnering with internal and external stakeholders to ensure operationally strong, locally relevant programs.
•Support flawless program execution by partnering with local Sales teams, agencies, customers, and operators; monitor quality, address issues quickly, and ensure contractual compliance.
•Collaborate cross-functionally with Marketing, Sales, and other teams to align priorities and integrate plans; connect field feedback back into broader marketing strategy and planning.

Travel: Extensive travel

Pay and Benefits

Salary: USD 120,800 - 151,000 annually

Perks:MedicalDentalVisionPaid Leave401kDisabilityLife InsuranceEmployee Assistance

Key Requirements

•Bachelor’s degree in business, marketing, or a related field required; MBA with a marketing focus preferred.
•5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG sales, or related commercial roles.
•Experience developing and delivering brand management or field marketing programs with strong creative and strategic thinking.
•Strong ability to influence and build credibility with internal and external partners at all levels.
•Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and willingness to travel up to 50%.

Experience:5-7 years

Education:Bachelor's in business, marketing, or a related field

Skills:Strategic thinkingCreative problem solvingCommunicationCollaborationOrganizational agilityProblem-solvingAnalytical thinkingAbility to prioritize

Tech Stack:Microsoft Office SuiteWordExcelPowerPointOutlook

Company Brief

The Kraft Heinz Company

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn