Senior Product Analyst

ASOS
London
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Mentoring","Stakeholder management","Storytelling","Communication","Problem-solving"]

Own product analytics that shapes customer-facing experiences across the ASOS platform. Lead deep-dive analysis of customer funnels and journeys, define success metrics, and run experimentation through rigorous A/B testing to drive measurable improvements in conversion, engagement, and retention. Partner with Product Managers and UX to turn insights into roadmaps, build dashboards and self-serve analytics, and mentor junior analysts to raise analytical quality.

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FursaFursa
ASOS
ASOS
4 days ago

Senior Product Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Own product analytics that shapes customer-facing experiences across the ASOS platform. Lead deep-dive analysis of customer funnels and journeys, define success metrics, and run experimentation through rigorous A/B testing to drive measurable improvements in conversion, engagement, and retention. Partner with Product Managers and UX to turn insights into roadmaps, build dashboards and self-serve analytics, and mentor junior analysts to raise analytical quality.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Lead deep-dive analysis across customer funnels and journeys to improve conversion, engagement, and retention.
  • •Own the design, execution, and evaluation of A/B tests and experimentation frameworks with statistical rigor and business impact.
  • •Identify growth opportunities and influence prioritization through data-led recommendations and experiments.
  • •Translate complex data into clear narratives for technical and non-technical audiences, including leadership.
  • •Build and evolve dashboards and self-serve analytics, and mentor junior analysts.

Pay and Benefits

Perks:Paid LeaveHealth InsuranceLearning Budget

Key Requirements

  • •Strong analytical mindset to structure ambiguous problems and translate data into actionable insight.
  • •Solid statistics background, including hypothesis testing and experimental design for real-world product environments.
  • •Advanced SQL and strong experience with Python (pandas, NumPy) for large-scale analysis.
  • •Proven experience leading A/B testing programmes and influencing product decisions through experimentation.
  • •Experience analyzing customer behavior in digital products or e-commerce, with measurable improvement focus.
Experience:E-commerceDigital productsProduct analyticsExperimentation
Skills:MentoringStakeholder managementStorytellingCommunicationProblem-solving
Languages:English
Tech Stack:SQLPythonPandasNumPyPower BITableauLookerA/B testingDashboards

Company Brief

ASOS
ASOS plc is a UK-based online fashion and beauty retailer selling thousands of branded and own-label products worldwide through its e-commerce platform, targeting young adult customers with fast-fashion, marketplace third-party brands, and integrated logistics and marketing services.
Industry: E-commerce
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2000
Glassdoor
Glassdoor: 3.4
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