Xero

1 month ago

Marketing Technology Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Lead the internal product management of our marketing technology stack, owning data pipelines, Salesforce ecosystem, and conversion event systems. Drive high-scale CRM and AI roadmaps, configure and integrate premium SaaS apps, and collaborate with performance marketing, data engineering, and sales teams to optimise audience targeting and media effectiveness.

Location: Melbourne

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Directly own and guide engineering workflows to build lead architecture and routing rules within Salesforce via LeanData.
•Expand the Segment customer data platform to deliver complex user journeys and an automated data layer connected to Clay, Unify, and Tray.
•Launch AI initiatives including an SDR automation project by uniting data pipelines and large language model tooling.
•Instrument data-sharing pipelines (conversion APIs and identifier uploads) to improve bidding quality on third-party ad platforms.
•Collaborate with data analytics and cross-functional teams to optimise CRM, data flows, and marketing technology roadmaps.

Key Requirements

•Experience in marketing technology, sales operations, revenue operations, or product management with a clear understanding of Salesforce and its integration capabilities.
•Proven ability to manage technical roadmaps, set feature priorities, and guide engineering teams toward high-ROI solutions.
•Strong understanding of data flows, SaaS integrations, and tools like Segment, Braze, Google Ads, or DBT.
•Interest in applying artificial intelligence and large language model tools within marketing/product contexts.
•Excellent written and verbal communication skills with the ability to present complex technical concepts to executives.

Experience:Marketing technologySalesforceSegmentAISQLPython

Skills:CommunicationLeadershipProblem-solving

Languages:English

Tech Stack:SalesforceSegmentBrazeGoogle AdsDBTPythonSQL

Company Brief

Xero

Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn

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Xero

1 month ago

Marketing Technology Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Melbourne

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Directly own and guide engineering workflows to build lead architecture and routing rules within Salesforce via LeanData.
•Expand the Segment customer data platform to deliver complex user journeys and an automated data layer connected to Clay, Unify, and Tray.
•Launch AI initiatives including an SDR automation project by uniting data pipelines and large language model tooling.
•Instrument data-sharing pipelines (conversion APIs and identifier uploads) to improve bidding quality on third-party ad platforms.
•Collaborate with data analytics and cross-functional teams to optimise CRM, data flows, and marketing technology roadmaps.

Key Requirements

•Experience in marketing technology, sales operations, revenue operations, or product management with a clear understanding of Salesforce and its integration capabilities.
•Proven ability to manage technical roadmaps, set feature priorities, and guide engineering teams toward high-ROI solutions.
•Strong understanding of data flows, SaaS integrations, and tools like Segment, Braze, Google Ads, or DBT.
•Interest in applying artificial intelligence and large language model tools within marketing/product contexts.
•Excellent written and verbal communication skills with the ability to present complex technical concepts to executives.

Experience:Marketing technologySalesforceSegmentAISQLPython

Skills:CommunicationLeadershipProblem-solving

Languages:English

Tech Stack:SalesforceSegmentBrazeGoogle AdsDBTPythonSQL

Company Brief

Xero

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn