Digital Marketing/Communications Specialist I

AutoTrader.com
United States
Workplace: RemoteFull timeUSD 50,400 - 75,600 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Time management","Client relationship skills","Email management","Data-driven decision-making"]

Develop and execute paid digital marketing and communications campaigns for dealer accounts, covering paid search (Google and Microsoft), paid social, and display/video. Manage end-to-end campaign performance using analytics dashboards and advertising tools, troubleshoot issues, and deliver monthly performance reports and strategy consultations. Partner with cross-functional teams to optimize targeting, keyword/ad creation, and audience responsiveness while maintaining an audit trail in Salesforce.

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FursaFursa
AutoTrader.com
AutoTrader.com
3 days ago

Digital Marketing/Communications Specialist I

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Develop and execute paid digital marketing and communications campaigns for dealer accounts, covering paid search (Google and Microsoft), paid social, and display/video. Manage end-to-end campaign performance using analytics dashboards and advertising tools, troubleshoot issues, and deliver monthly performance reports and strategy consultations. Partner with cross-functional teams to optimize targeting, keyword/ad creation, and audience responsiveness while maintaining an audit trail in Salesforce.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Develop and execute paid digital marketing initiatives across search, social, and display/video channels for assigned product areas.
  • •Tailor ad content to platforms and target audiences to maximize engagement.
  • •Analyze advertising performance, translate data into actionable insights, and optimize keyword targeting, ad creation, and audience targeting.
  • •Manage end-to-end campaign execution across Search, Display, Social, and Display/Video; make independent adjustments to tactics and allocations.
  • •Provide monthly performance reports and strategic review consultations to clients, troubleshoot issues, and maintain documentation in Salesforce.
Travel: Low travel

Pay and Benefits

Salary: USD 50,400 - 75,600 annually
Perks:Health InsuranceDentalVision401kPaid Holidays

Key Requirements

  • •Bachelor’s degree and less than 2 years of experience, or 4 years of experience with no degree.
  • •1–2 years of experience in digital advertising (SEM, social media, display/video) and/or similar digital marketing.
  • •Strong understanding of SEM, website/advertising analytics, and digital content strategy.
  • •Ability to understand client goals and provide recommendations based on desired outcomes.
  • •Proficiency with tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency’s Backpack, and Salesforce/SFX.
Experience:Digital advertisingSEMSocial mediaDisplay videoMarketing analytics
Education:Bachelor's
Skills:CommunicationTime managementClient relationship skillsEmail managementData-driven decision-making
Certifications:Google Ads certificationMicrosoft Ads certification
Tech Stack:Google AdsGoogle AnalyticsMicrosoft AdsMeta Business ManagerFluency’s BackpackSalesforce/SFXGoogle SearchDisplayShopping

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

AutoTrader.com
Operates a leading online marketplace for buying and selling new and used vehicles, connecting consumers, dealers, and automotive service providers with vehicle listings, pricing tools, reviews, and financing resources.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Atlanta, United States
Founded: 1997
WebsiteLinkedIn