CRM & Marketing Specialist (London or North Yorkshire)

De Beers Group
London
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Organizational skills","Attention to detail","Customer focus","Creativity","Ability to balance priorities"]

Own CRM-driven customer communications and integrated marketing campaigns, using Salesforce CRM to manage inbound/outbound journeys like email marketing, newsletters, nurture and engagement initiatives. Create and adapt customer-facing marketing content by translating technical and agronomic information for multiple audiences and channels (web, email, social, brochures). Coordinate with sales, technical experts, and external agencies to deliver accurate, brand-consistent campaigns, and use performance monitoring to continuously optimize CRM activity.

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De Beers Group
De Beers Group
23 hours ago

CRM & Marketing Specialist (London or North Yorkshire)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 2 days ago

Job Summary

Own CRM-driven customer communications and integrated marketing campaigns, using Salesforce CRM to manage inbound/outbound journeys like email marketing, newsletters, nurture and engagement initiatives. Create and adapt customer-facing marketing content by translating technical and agronomic information for multiple audiences and channels (web, email, social, brochures). Coordinate with sales, technical experts, and external agencies to deliver accurate, brand-consistent campaigns, and use performance monitoring to continuously optimize CRM activity.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Manage inbound and outbound customer and prospect communications through Salesforce, including email campaigns, enquiries, responses, and follow-up.
  • •Plan, execute, and maintain CRM-driven communication programmes such as newsletters, nurture campaigns, and customer engagement initiatives.
  • •Maintain accurate and up-to-date CRM records and monitor communication performance to support optimisation.
  • •Support production and deployment of marketing collateral and execute marketing campaigns and ad hoc requirements aligned to business priorities.
  • •Coordinate with external agencies, provide briefs and timelines, review deliverables for quality and brand consistency, and use campaign analysis to improve results.

Key Requirements

  • •Bachelor’s degree (or higher) in Marketing, Communications, Media Studies, Digital Marketing, Agriculture, Crop Science, or a related discipline.
  • •Experience in marketing, CRM, customer engagement, or marketing operations.
  • •Experience developing and executing marketing campaigns and customer communications through CRM platforms.
  • •Ability to create customer-facing content from technical, scientific, or complex subject matter.
  • •Experience with Salesforce CRM and marketing automation platforms (desirable).
Education:Bachelor's in Marketing, Communications, Media Studies, Digital Marketing, Agriculture, Crop Science (or related discipline)
Skills:Organizational skillsAttention to detailCustomer focusCreativityAbility to balance priorities
Certifications:Salesforce certificationsDigital marketing certifications
Languages:English
Tech Stack:Salesforce CRMMarketing automationAI toolsEmail marketingWebsitesSocial media

Company Brief

De Beers Group
Global diamond company specialising in diamond exploration, mining, trading and retail, operating across mining, polishing and luxury jewellery brands including De Beers London, Forevermark and Element Six.
Industry: Mining & Metals
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Headquarters: London, United Kingdom
Founded: 1888
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