UK&I Commercial Marketing Go-to-Market (GTM) Manager

HP
Reading
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Cross-functional coordination","Governance","Executive reporting","Process improvement","AI-enabled automation"]

Own the operating rhythm and governance that translates UK&I Commercial Marketing priorities into measurable go-to-market plans across Enterprise, Public Sector, ABM, Mid-Market, and SMB. Partner with segment and performance teams to coordinate planning, investment tracking, cross-functional execution, and funnel performance reporting. Lead selected GTM activations and central oversight of One HP NPI launches, driving continuous improvement through AI-enabled process automation and clearer executive-ready reporting.

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HP
HP
4 hours ago

UK&I Commercial Marketing Go-to-Market (GTM) Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own the operating rhythm and governance that translates UK&I Commercial Marketing priorities into measurable go-to-market plans across Enterprise, Public Sector, ABM, Mid-Market, and SMB. Partner with segment and performance teams to coordinate planning, investment tracking, cross-functional execution, and funnel performance reporting. Lead selected GTM activations and central oversight of One HP NPI launches, driving continuous improvement through AI-enabled process automation and clearer executive-ready reporting.
Location: Reading
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate UK&I business priorities into clear GTM strategies, annual plans, and activation roadmaps with measurable outcomes.
  • •Own the Commercial Marketing operating rhythm, including planning cycles, governance meetings, business reviews, and executive-ready reporting.
  • •Coordinate GTM plans across Enterprise, Public Sector, ABM, Mid-Market and SMB to align segment plans to commercial priorities and route-to-market focus.
  • •Track delivery of marketing plans, milestones, actions, and investment decisions, ensuring alignment to business objectives and measurable outcomes.
  • •Provide central oversight of One HP NPI launches, including visibility, stakeholder alignment, launch timelines, messaging, sales enablement, and integrated activation plans.

Key Requirements

  • •Degree in Marketing, Business, Communications or a related discipline, or equivalent experience.
  • •Typically 10+ years’ experience in B2B marketing, GTM strategy, programme management, commercial marketing, or marketing operations.
  • •Experience in B2B/technology sector or complex B2B environments and multi-segment commercial marketing is advantageous.
  • •Experience working with sales, partners, agencies, finance and cross-functional marketing teams is preferred.
  • •Ability to drive measurable GTM plans, executive reporting, and governance/operating cadence across multiple segments.
Experience:10+ yearsB2B marketingGTM strategyTechnology sectorComplex B2B environmentsMulti-segment commercial marketing
Education:
Skills:Cross-functional coordinationGovernanceExecutive reportingProcess improvementAI-enabled automation

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn