Social & Content Strategist - Account Director level - Corporate

Burson
London
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Client management","Communication","Executive presence","Collaboration","Analytical thinking"]

Develop and execute data-driven social and digital engagement strategies within Corporate Sectors and Public Affairs, aligning audience behavior to brand objectives and measurable KPIs. Lead always-on and campaign social planning across Instagram, TikTok, LinkedIn, Facebook and X, translating performance and sentiment into recommendations that shape creative development and optimization. Own client-level strategic insights, produce content briefs and copy, and guide social calendars and engagement with executive-level communication and buy-in.

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Burson
Burson
9 months ago

Social & Content Strategist - Account Director level - Corporate

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Job Summary

Develop and execute data-driven social and digital engagement strategies within Corporate Sectors and Public Affairs, aligning audience behavior to brand objectives and measurable KPIs. Lead always-on and campaign social planning across Instagram, TikTok, LinkedIn, Facebook and X, translating performance and sentiment into recommendations that shape creative development and optimization. Own client-level strategic insights, produce content briefs and copy, and guide social calendars and engagement with executive-level communication and buy-in.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Director level

Key Responsibilities

  • •Develop and implement robust, data-driven social media and digital engagement strategies aligned to business objectives and measurable KPIs.
  • •Lead and optimize strategic social platform planning for both campaign and always-on engagement, defining channel content ecosystems and targeting.
  • •Turn performance data and stakeholder sentiment into actionable recommendations that inform creative development and campaign optimization.
  • •Present strategic frameworks and insights to internal stakeholders and external clients to secure buy-in and confidence.
  • •Create content briefs and copy, oversee digital editorial calendars, and manage client communications and content development workstreams.

Key Requirements

  • •Passion for social platforms and comfort embracing new content formats and engagement models.
  • •Strong client management skills and ability to flex across different social platforms and account needs.
  • •Experience developing data-driven social/digital strategies using in-depth analysis, trend forecasting, and stakeholder/audience mapping.
  • •Ability to translate performance data, intelligence, and stakeholder sentiment into actionable strategic recommendations.
  • •Proven executive presence to present complex strategic frameworks and secure buy-in with internal stakeholders and clients.
Skills:Client managementCommunicationExecutive presenceCollaborationAnalytical thinking
Languages:En
Tech Stack:InstagramTikTokLinkedInFacebookXSocial mediaDigital engagement

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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