Assistant Brand Manager - Robinsons

Carlsberg Group
United Kingdom
Workplace: HybridContractFunction: Marketing & GrowthSkills: ["Collaboration","Attention to detail","Results orientation","Stakeholder management","Accountability"]

Drive the Robinsons Dilutes brand plan by supporting the Senior Brand Manager on NPD activations, ecommerce and pure-play strategy, and execution across key channels. Lead monthly external brand performance reviews using Nielsen and Kantar data to identify insights and actions. Coordinate trade/internal engagement plans, support social asset and paid/organic social activity, and partner with sales to improve brand execution and distribution growth across the UK.

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Carlsberg Group
Carlsberg Group
2 days ago

Assistant Brand Manager - Robinsons

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Drive the Robinsons Dilutes brand plan by supporting the Senior Brand Manager on NPD activations, ecommerce and pure-play strategy, and execution across key channels. Lead monthly external brand performance reviews using Nielsen and Kantar data to identify insights and actions. Coordinate trade/internal engagement plans, support social asset and paid/organic social activity, and partner with sales to improve brand execution and distribution growth across the UK.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Contract · 12 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead external monthly brand performance reviews using Nielsen and Kantar data to define insights and actions.
  • •Lead Trade & Internal engagement plans for Robinsons, including PR and trade shows.
  • •Support the Brand Manager in landing and executing key NPD activations to enhance visibility and customer engagement.
  • •Support brand team execution of social assets and paid and organic social activities and posts.
  • •Act as ecommerce & pure-play 2027 brand lead by managing online imagery and working with online activation teams to execute plans.

Pay and Benefits

Perks:Life AssurancePensionPaid Leave

Key Requirements

  • •Experience within an FMCG business or brand is desired.
  • •Use data to present insights and key actions.
  • •Interest in digital channels and customers, including eRetail and pureplay (Amazon & Ocado).
  • •Collaborate effectively across cross-functional teams and be accountable for project delivery.
  • •Strong attention to detail when reviewing artwork and activation assets to maintain brand standards.
Experience:FMCG
Skills:CollaborationAttention to detailResults orientationStakeholder managementAccountability
Tech Stack:NielsenKantarERetailAmazonOcado

Company Brief

Carlsberg Group
Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Copenhagen, Denmark
Founded: 1847
WebsiteLinkedIn