Product Marketing Manager - Financial Services

Egnyte
Raleigh, Mountain View, Reading
Workplace: RemoteFull timeUSD 125,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Written communication","Verbal communication","Cross-functional collaboration","Project planning","Content governance"]

Own product marketing for the Financial Services segment by shaping narratives, positioning, and buyer journey messaging across the Egnyte platform lifecycle. Partner with Financial Services SMEs and Sales to equip teams and develop sales plays, while leading integrated digital and event campaigns to drive reach, acquisition, and retention. Create and manage industry thought-leadership content across channels, coordinate cross-functional stakeholders, and translate technical capabilities into business benefits using AI-enabled research and content workflows.

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Egnyte
Egnyte
1 week ago

Product Marketing Manager - Financial Services

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Last checked: 7 hours agoStatus: Live

Job Summary

Own product marketing for the Financial Services segment by shaping narratives, positioning, and buyer journey messaging across the Egnyte platform lifecycle. Partner with Financial Services SMEs and Sales to equip teams and develop sales plays, while leading integrated digital and event campaigns to drive reach, acquisition, and retention. Create and manage industry thought-leadership content across channels, coordinate cross-functional stakeholders, and translate technical capabilities into business benefits using AI-enabled research and content workflows.
Location: Raleigh, Mountain View, Reading
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop Financial Services product/solution narrative and competitive positioning based on product expertise.
  • •Partner with Financial Services SMEs and Sales to equip teams and create/deliver industry sales plays.
  • •Create and manage thought-leading Financial Services marketing materials across digital and print channels (webinars, blogs, emails, videos, events, etc.).
  • •Plan and execute integrated Financial Services marketing campaigns to optimize reach, acquisition, and retention.
  • •Own solution launch planning and internal/external communications across the platform lifecycle, including buyer journey mapping and messaging refinement.

Pay and Benefits

Salary: USD 125,000 - 140,000 annually
Perks:401kHsaPaid HolidaysPaid LeaveGym Membership

Key Requirements

  • •Deep knowledge/background in the Financial Services industry.
  • •Understand banking/investment/tax & accounting/insurance workflows and processes.
  • •3+ years of experience marketing B2B SaaS products.
  • •Excellent written and verbal communication with ability to produce strong content under tight deadlines.
  • •Bachelor’s degree in marketing, business, technology, or a related field (industry technical certifications and/or MBA desirable).
Experience:3+ yearsB2B SaaSFinancial services
Education:Bachelor's in marketing, business, technology, or relevant field
Skills:Written communicationVerbal communicationCross-functional collaborationProject planningContent governance
Tech Stack:AI

Company Brief

Egnyte
Provides a cloud-based content governance and secure file-sharing platform enabling businesses to manage, protect, and collaborate on files across cloud and on-premises systems with compliance, data protection, and access controls.
Industry: SaaS
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Mountain View, United States
Founded: 2007
WebsiteLinkedIn