Mastercard

4 months ago

Go To Market Enablement - Team Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Lead the Go-To-Market enablement efforts for Mastercard's product launches, blending product marketing with enablement to equip GTM teams with messaging, frameworks, and training. Manages a team and partners with Product, Marketing, and Sales to design and execute GTM strategies that accelerate adoption and revenue, translating complex offerings into compelling value propositions for targeted personas.

Location: Chicago

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Own the go-to-market strategy for new product launches, including timelines, deliverables, and cross-functional alignment.
•Develop launch frameworks that define messaging, positioning, and enablement requirements.
•Translate product capabilities into clear, differentiated value propositions for target personas; create content aligned to the company's narrative.
•Design and deliver training programs to prepare GTM teams for new product launches; implement certification programs to validate readiness.
•Define KPIs for product launch success and use data-driven insights to refine future GTM strategies.

Pay and Benefits

Salary: USD 120,000 - 130,000 annually

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•5+ years in Product Marketing, Sales Enablement, or GTM roles within B2B SaaS or technology.
•2+ years managing a team.
•Proven success in GTM implementation with growth in targeted areas/regions.
•Strong communication and storytelling skills; ability to simplify complex product concepts into clear, actionable messaging.
•Experience working closely with Product teams on product enhancement and process optimization.

Experience:5+ yearsB2B SaaSTechnology

Skills:CommunicationStorytellingPublic speakingInfluencingLeadership

Languages:English

Company Brief

Mastercard

Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Purchase, New York, United States

Founded: 1966

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Mastercard

4 months ago

Go To Market Enablement - Team Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Chicago

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Own the go-to-market strategy for new product launches, including timelines, deliverables, and cross-functional alignment.
•Develop launch frameworks that define messaging, positioning, and enablement requirements.
•Translate product capabilities into clear, differentiated value propositions for target personas; create content aligned to the company's narrative.
•Design and deliver training programs to prepare GTM teams for new product launches; implement certification programs to validate readiness.
•Define KPIs for product launch success and use data-driven insights to refine future GTM strategies.

Pay and Benefits

Salary: USD 120,000 - 130,000 annually

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•5+ years in Product Marketing, Sales Enablement, or GTM roles within B2B SaaS or technology.
•2+ years managing a team.
•Proven success in GTM implementation with growth in targeted areas/regions.
•Strong communication and storytelling skills; ability to simplify complex product concepts into clear, actionable messaging.
•Experience working closely with Product teams on product enhancement and process optimization.

Experience:5+ yearsB2B SaaSTechnology

Skills:CommunicationStorytellingPublic speakingInfluencingLeadership

Languages:English

Company Brief

Mastercard

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Purchase, New York, United States

Founded: 1966

Glassdoor: 4.1

Website LinkedIn Glassdoor