Demand Generation Manager

Healthie
New York
Workplace: HybridFull timeUSD 125,000 - 145,000 annuallyFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Structured thinking","Editorial judgment","Collaboration","Experimentation","Fast execution"]

Own end-to-end demand generation for Healthie, turning content into qualified pipeline across paid, lifecycle, webinars, and lead gen channels. Execute 2–4 major campaigns each quarter, develop conversion-focused messaging and full-funnel sequences, and optimize performance via A/B testing and funnel analysis. Produce and scale content using AI workflows while applying editorial judgment for brand accuracy and resonance across buyer segments and specialties.

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FursaFursa
Healthie
Healthie
2 days ago

Demand Generation Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own end-to-end demand generation for Healthie, turning content into qualified pipeline across paid, lifecycle, webinars, and lead gen channels. Execute 2–4 major campaigns each quarter, develop conversion-focused messaging and full-funnel sequences, and optimize performance via A/B testing and funnel analysis. Produce and scale content using AI workflows while applying editorial judgment for brand accuracy and resonance across buyer segments and specialties.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own demand generation strategy and execution across paid, lifecycle, webinars, and lead generation channels.
  • •Plan and execute 2–4 major demand generation campaigns per quarter with cohesive sequences across landing pages, email nurture, webinar funnels, and paid ad copy.
  • •Translate positioning into conversion-focused messaging across audience segments, specialties, and buyer stages, including competitive displacement campaigns.
  • •Develop AI-assisted content workflows and produce/refresh high-volume assets across blog/SEO pages, landing pages, lead magnets, webinars, lifecycle emails, social content, newsletters, video scripts, and sales enablement materials.
  • •Monitor performance end-to-end using leads, trial starts, meetings booked, and revenue; run A/B tests and identify funnel conversion bottlenecks.

Pay and Benefits

Salary: USD 125,000 - 145,000 annually

Key Requirements

  • •5–8 years of experience in B2B SaaS marketing, ideally in health tech, EHR/EMR, clinical software, or regulated industries.
  • •Proven track record executing conversion-focused campaigns and full-funnel demand generation programs.
  • •Experience building and executing across landing pages, email sequences, webinar funnels, paid ad copy, and promotional campaigns.
  • •Strong ability to translate messaging frameworks into compelling content across formats and channels.
  • •Comfort with funnel metrics and attribution concepts, including experimentation and optimization.
Experience:5-8 yearsB2B SaaSHealth techEHR/EMRClinical softwareRegulated industries
Skills:Structured thinkingEditorial judgmentCollaborationExperimentationFast execution
Tech Stack:AIHubSpotClaude CodeGoogleMetaYouTubeLinkedInSEO/GEO

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Healthie
Provides a practice management and virtual care platform for health and wellness professionals. The software supports scheduling, charting, telehealth, billing, documentation, and client engagement for private practices and multi-provider clinics.
Industry: HealthTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: New York City, United States
Founded: 2016
WebsiteLinkedIn