Manager, Content Marketing, EMEA

Airwallex
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Writing","Editing","Data-driven decision making","Cross-functional collaboration","Stakeholder communication"]

Own and scale a global growth and demand-generation content engine, partnering across Growth, Product Marketing, Product, SEO, Performance Marketing, and Lifecycle. Lead end-to-end content strategy covering SEO, gated/mid-funnel assets, and product-led narratives. Write, edit, and ship SEO pillar and comparison content plus ebooks, guides, one-pagers, and explainers, using audience and performance insights to improve targeting, conversion, and pipeline impact.

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Airwallex
Airwallex
2 days ago

Manager, Content Marketing, EMEA

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Job Summary

Own and scale a global growth and demand-generation content engine, partnering across Growth, Product Marketing, Product, SEO, Performance Marketing, and Lifecycle. Lead end-to-end content strategy covering SEO, gated/mid-funnel assets, and product-led narratives. Write, edit, and ship SEO pillar and comparison content plus ebooks, guides, one-pagers, and explainers, using audience and performance insights to improve targeting, conversion, and pipeline impact.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build growth content marketing as a global discipline by establishing best practices, scalable processes, and a high-performing team over time.
  • •Own end-to-end demand gen content strategy across SEO, gated assets, mid-funnel conversion content, and product-led narratives.
  • •Write, edit, and ship SEO pillar pages, cluster and comparison content, plus ebooks/whitepapers/guides and conversion-oriented one-pagers/solution briefs/product explainers.
  • •Translate launches, features, APIs, and workflows into searchable, understandable, and sellable content by partnering with Product Marketing and Product.
  • •Use user/customer/market insights and performance data to optimize ICP targeting, messaging, distribution, and experimentation outcomes.

Key Requirements

  • •6+ years of experience in growth content marketing, demand gen, or SEO-led content roles, preferably in a high-growth B2B tech company.
  • •Proven ability to create content that drives measurable business outcomes across the funnel (traffic, MQLs, pipeline).
  • •Exceptional writing and editing skills to explain technical products, platforms, or workflows clearly and credibly.
  • •Strong SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
  • •Data-driven mindset with experience partnering cross-functionally (Product Marketing, Product, SEO, Performance, Lifecycle) and managing freelancers/agencies.
Experience:6+ yearsB2BSaaSFintechGrowth-stageTechnology
Skills:WritingEditingData-driven decision makingCross-functional collaborationStakeholder communication
Languages:FrenchItalianSpanishGermanHebrew
Tech Stack:WebflowWordPressGSCGA4AhrefsCMSSEOAnalyticsExperimentation

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
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