Senior Product Manager - Core Ads

TikTok
San Jose
Full timeFunction: Product ManagementExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Stakeholder management","Analytical thinking","Problem solving","Learning agility"]

Lead development of TikTok’s Core Ads client-facing targeting, bidding, and placement modules that control how ads are delivered across the ecosystem. Own product design and iteration, drive end-to-end advertising performance, and refine strategies to maximize ROI and advertiser trust. Partner with engineering, data science, design, and global business teams to define goals, success metrics, milestones, and roadmap execution for scalable monetization products used by millions of advertisers.

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FursaFursa
TikTok
TikTok
1 month ago

Senior Product Manager - Core Ads

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Lead development of TikTok’s Core Ads client-facing targeting, bidding, and placement modules that control how ads are delivered across the ecosystem. Own product design and iteration, drive end-to-end advertising performance, and refine strategies to maximize ROI and advertiser trust. Partner with engineering, data science, design, and global business teams to define goals, success metrics, milestones, and roadmap execution for scalable monetization products used by millions of advertisers.
Location: San Jose
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own the design and iteration of Core Ads modules, including targeting, bidding, and placement.
  • •Drive end-to-end advertising performance to improve delivery efficiency and client experience while contributing to revenue growth.
  • •Develop a customer-centric understanding of advertiser needs and business models to refine campaign strategies and optimization goals to maximize ROI.
  • •Partner cross-functionally with engineering, data science, design, and business teams to align on strategy and execute effectively.
  • •Shape product strategy and roadmap by defining goals, success metrics, and milestones, and aligning stakeholders for execution.

Key Requirements

  • •3+ years of product management experience in online advertising, with experience across the full software product lifecycle from ideation through launch and iteration.
  • •Bachelor’s degree or above in Computer Science, Electrical Engineering, Mathematics, Statistics, or a related field (or equivalent industry experience).
  • •Strong learning agility, logical thinking, and problem-solving skills to adapt quickly in complex, fast-changing environments.
  • •Excellent cross-functional communication and stakeholder management skills, with strong analytical ability to break down complex problems.
  • •Preferred: understanding of the ads ecosystem, especially targeting, bidding, or placement, and a track record of launching client-facing business products.
Experience:3+ yearsOnline advertisingAds ecosystem
Education:Bachelor's in Computer Science, Electrical Engineering, Mathematics, Statistics, or a related field
Skills:CommunicationStakeholder managementAnalytical thinkingProblem solvingLearning agility

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn