Senior Product Manager, Content and Service - Search Ads (Mandarin Speaker)

TikTok
San Jose
Full timeFunction: Product ManagementExperience: 3+ yearsEducation: bachelorsSkills: ["Data-driven mindset","Cross-functional collaboration","International communication","Written documentation","Product strategy"]

Own product strategy for TikTok Search Ads across content and service verticals, improving search traffic monetization efficiency by enhancing search intent, relevance, and user journeys. Drive AI exploration in search ad scenarios and deliver 0-to-1 product launches, including agentic transactions and vertical-tailored ad formats. Partner with engineering, data, and sales to scale from R&D to commercial deployment using data-driven metrics and experimentation systems like A/B testing.

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FursaFursa
TikTok
TikTok
1 month ago

Senior Product Manager, Content and Service - Search Ads (Mandarin Speaker)

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Last checked: 19 hours agoStatus: Live

Job Summary

Own product strategy for TikTok Search Ads across content and service verticals, improving search traffic monetization efficiency by enhancing search intent, relevance, and user journeys. Drive AI exploration in search ad scenarios and deliver 0-to-1 product launches, including agentic transactions and vertical-tailored ad formats. Partner with engineering, data, and sales to scale from R&D to commercial deployment using data-driven metrics and experimentation systems like A/B testing.
Location: San Jose
Employment Type: Full time
Job Function: Product Management
Seniority: Director level

Key Responsibilities

  • •Lead product strategy for search ads under content and service verticals (e.g., travel, entertainment, local services) and drive product upgrades to differentiate.
  • •Optimize search traffic strategy by improving search intent understanding, relevance, user journey, and related areas to boost user experience and advertiser ROI.
  • •Lead AI exploration in search ad scenarios and drive 0-to-1 delivery, including agentic transactions, while designing ad formats tailored to vertical industries.
  • •Collaborate cross-functionally with engineering, data, sales, and other teams to scale products from R&D to commercial deployment.
  • •Use a data-driven approach to define core metrics, build A/B testing systems, iterate continuously, and partner with commercial teams to drive adoption.

Key Requirements

  • •Bachelor’s degree or above in computer science, mathematics, statistics, economics, or related fields (or equivalent practical capabilities).
  • •3+ years of search advertising experience with deep expertise across the ad serving chain (recall, ranking, bidding, creative, and ad formats), with travel/entertainment/local services ads experience preferred.
  • •Hands-on experience applying AI in search advertising (query understanding, ad relevance modeling, generative ad creative) and understanding of AI productization paths.
  • •Strong data-driven mindset with the ability to define core metrics, build A/B testing systems, and iterate continuously.
  • •Fluency in English and Mandarin, with Mandarin proficiency required for engaging Chinese-speaking partners and handling cross-cultural collaboration.
Experience:3+ yearsSearch advertising
Education:Bachelor's
Skills:Data-driven mindsetCross-functional collaborationInternational communicationWritten documentationProduct strategy
Languages:EnglishMandarin
Tech Stack:A/B testingAI

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn