2 days ago

Senior Product Manager, Content and Service - Search Ads (Mandarin Speaker)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own product strategy for TikTok Search Ads across content and service verticals, improving search traffic monetization efficiency by enhancing search intent, relevance, and user journeys. Drive AI exploration in search ad scenarios and deliver 0-to-1 product launches, including agentic transactions and vertical-tailored ad formats. Partner with engineering, data, and sales to scale from R&D to commercial deployment using data-driven metrics and experimentation systems like A/B testing.

Location: San Jose

Employment Type: Full time

Job Function: Product Management

Seniority: Director level

Key Responsibilities

•Lead product strategy for search ads under content and service verticals (e.g., travel, entertainment, local services) and drive product upgrades to differentiate.
•Optimize search traffic strategy by improving search intent understanding, relevance, user journey, and related areas to boost user experience and advertiser ROI.
•Lead AI exploration in search ad scenarios and drive 0-to-1 delivery, including agentic transactions, while designing ad formats tailored to vertical industries.
•Collaborate cross-functionally with engineering, data, sales, and other teams to scale products from R&D to commercial deployment.
•Use a data-driven approach to define core metrics, build A/B testing systems, iterate continuously, and partner with commercial teams to drive adoption.

Key Requirements

•Bachelor’s degree or above in computer science, mathematics, statistics, economics, or related fields (or equivalent practical capabilities).
•3+ years of search advertising experience with deep expertise across the ad serving chain (recall, ranking, bidding, creative, and ad formats), with travel/entertainment/local services ads experience preferred.
•Hands-on experience applying AI in search advertising (query understanding, ad relevance modeling, generative ad creative) and understanding of AI productization paths.
•Strong data-driven mindset with the ability to define core metrics, build A/B testing systems, and iterate continuously.
•Fluency in English and Mandarin, with Mandarin proficiency required for engaging Chinese-speaking partners and handling cross-cultural collaboration.

Experience:3+ yearsSearch advertising

Education:Bachelor's

Skills:Data-driven mindsetCross-functional collaborationInternational communicationWritten documentationProduct strategy

Languages:EnglishMandarin

Tech Stack:A/B testingAI

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Senior Product Manager, Content and Service - Search Ads (Mandarin Speaker)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: San Jose

Employment Type: Full time

Job Function: Product Management

Seniority: Director level

Key Responsibilities

•Lead product strategy for search ads under content and service verticals (e.g., travel, entertainment, local services) and drive product upgrades to differentiate.
•Optimize search traffic strategy by improving search intent understanding, relevance, user journey, and related areas to boost user experience and advertiser ROI.
•Lead AI exploration in search ad scenarios and drive 0-to-1 delivery, including agentic transactions, while designing ad formats tailored to vertical industries.
•Collaborate cross-functionally with engineering, data, sales, and other teams to scale products from R&D to commercial deployment.
•Use a data-driven approach to define core metrics, build A/B testing systems, iterate continuously, and partner with commercial teams to drive adoption.

Key Requirements

•Bachelor’s degree or above in computer science, mathematics, statistics, economics, or related fields (or equivalent practical capabilities).
•3+ years of search advertising experience with deep expertise across the ad serving chain (recall, ranking, bidding, creative, and ad formats), with travel/entertainment/local services ads experience preferred.
•Hands-on experience applying AI in search advertising (query understanding, ad relevance modeling, generative ad creative) and understanding of AI productization paths.
•Strong data-driven mindset with the ability to define core metrics, build A/B testing systems, and iterate continuously.
•Fluency in English and Mandarin, with Mandarin proficiency required for engaging Chinese-speaking partners and handling cross-cultural collaboration.

Experience:3+ yearsSearch advertising

Education:Bachelor's

Skills:Data-driven mindsetCross-functional collaborationInternational communicationWritten documentationProduct strategy

Languages:EnglishMandarin

Tech Stack:A/B testingAI

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn